Director of Marketing Athletics

About the Role

Key Responsibilities

• Create and implement fan cultivation strategies through advertising campaigns, digital marketing, email marketing, and promotional initiatives for men's basketball and other assigned sports and related events
• Manage and direct all fan experience, in-game promotions, and game scripts for men's basketball and other assigned sports
• Develop and implement new strategies to engage fans at all Wyoming games and events
• Oversee all interns and gameday staff
• Assist with fulfillment of sponsorship agreements garnered through Learfield Sports Properties
• Maintain thorough knowledge of and adhere to all applicable University, conference, and NCAA rules and regulations
• Assist with other duties/projects as assigned/directed
• Work odd hours, weekends, and holidays as is typical in collegiate athletics
• Ensure compliance with vehicle use policies, including possessing a valid driver’s license

Requirements

• Bachelor's degree in applicable field
• 2-year experience in collegiate/professional sports marketing or general marketing
• Willingness to work odd hours, weekends, and holidays
• A valid driver's license with a motor vehicle record that is compliant with the University Vehicle Use Policy

Nice to Have

• 3+ years' experience in collegiate or professional sports marketing
• Experience planning, developing, and executing comprehensive marketing plans
• Experience with email marketing software, Eloqua
• Supervisory experience, including the ability to foster leadership and teamwork amongst others
• Excellent organizational, problem solving and communication skills
• Ability to influence and build working relationships among diverse individuals
• Strong attention to detail with the ability to create and maintain very specific timelines

Qualifications

• Bachelor's degree in applicable field