Director of Marketing - Automotive

About the Role

Key Responsibilities

• Lead the creation and execution of a comprehensive marketing strategy to drive growth and increase market share for both Automotive businesses.
• Develop and refine the company's Go-To-Market (GTM) strategies for new product launches, market expansions, and competitive positioning.
• Identify and capitalize on market opportunities, emerging trends, and customer needs to ensure the company's offerings are at the forefront of industry developments.
• Use insights to inform product positioning, messaging, and campaign strategies, ensuring the company stays ahead of competitors in terms of value proposition and market needs.
• Establish and manage relationships with external marketing agencies to execute campaigns and initiatives that align with the company's goals.
• Collaborate between the internal marketing team and external agencies to develop creative assets, digital content, and promotional materials.
• Regularly evaluate agency performance and ROI, making adjustments to ensure maximum effectiveness of partnerships.
• Drive the company's brand identities, ensuring consistency and differentiation in the marketplace.
• Build and manage campaigns that elevate Sasser's Automotive brands' presence and resonate with key customer segments such as fleet operators, logistics managers, and transportation companies.
• Collaborate with internal teams to ensure brand guidelines and messaging are consistent across all marketing materials and communications.
• Develop industry and trade association marketing and promotional strategies.
• Lead trade show attendance and promotion activities.
• Oversee website strategy, content development, and performance optimization to ensure alignment with brand messaging, SEO best practices, and lead generation goals.

Requirements

• Strong leadership capabilities and experience in developing and executing marketing strategies.
• Deep understanding of the fleet management and commercial vehicle rental industries.
• Ability to craft and implement effective marketing campaigns and GTM strategies.
• Experience managing relationships with external marketing agencies and evaluating ROI.
• Knowledge of brand positioning, digital marketing, and website content management.
• Ability to identify market opportunities and emerging trends.
• Excellent communication and collaboration skills.

Nice to Have

• Experience in the transportation or logistics industry.
• Familiarity with SEO, digital content creation, and website performance optimization.
• Previous experience leading marketing efforts for industrial or fleet management companies.

Qualifications

• Proven experience in marketing leadership roles, preferably within transportation, fleet management, or related industries
• Experience developing GTM strategies and managing brand campaigns
• Strong understanding of digital marketing tools and agency management

Benefits & Perks

• Competitive benefits package
• Opportunity to work in a recognized, employee-driven culture
• Potential for career growth within a longstanding industry leader