Director of Marketing

About the Role

Key Responsibilities

• Responsible for marketing efforts including the annual Beaumont CVB Strategic Marketing Plan.
• Builds and implements innovative programs and marketing initiatives for tourism and sales.
• Oversees all website content, social media postings, ad placements, billboard updates, and development of marketing materials.
• Updates the Regional Visitor Guide and manages the maintenance of the CRM partner database and Extranet.
• Creates, writes, and distributes blogs, press releases, and quarterly newsletters for the Beaumont Convention & Visitors Bureau.
• Assists with meeting and sales marketing requests and supports the sales team with marketing strategies.
• Manages tasks with marketing and tourism teams for local events, trade shows, and travel showcases.
• Willing to travel to promote Beaumont and draw visitation.
• Performs other duties and special assignments as required.

Requirements

• Graduation from high school; some college courses in Marketing preferred.
• Minimum two (2) years of experience in sales, hospitality, or event sales preferred.
• Bachelor's degree with major coursework in marketing and one (1) year related experience preferred.
• Knowledge of convention, trade show, and event business.
• Knowledge of marketing, sales, and public relations techniques.
• Knowledge of computers and various software.
• Skill in making sales presentations and excellent organizational and writing skills.
• Ability to speak and/or make presentations to groups of various sizes.
• Ability to work well with staff, other city departments, and the press.
• Extensive skill in the use of personal computers.
• Physical ability to sit, hear, type, operate a PC, write by hand, file, sort, push, pull, lift objects up to 25 lbs., stand, walk, operate a calculator, enter data, and drive.

Nice to Have

• Creativity.

Qualifications

• High school diploma or equivalent.
• Some college courses in Marketing preferred.
• Two years of experience in sales or related fields.
• Bachelor's degree in marketing or related field with one year of experience preferred.