DIRECTOR OF MARKETING

About the Role

Key Responsibilities

• Owns the marketing blueprint, reporting, and optimization to ensure channel activities drive the business forward and capture market share.
• Performs lead generation campaigns and measures success of various marketing initiatives.
• Helps promote uniformity and consistency of brand.
• Conducts market research and develops marketing plans for growth areas.
• Utilizes data and financial acumen to make accurate strategic decisions.
• Motivates, inspires, and leads others while demonstrating a roll-up-the-sleeves mentality.
• Drives profitable sales through brand execution while keeping the customer front and center at all times.
• Responsible for the brand strategy and execution of marketing that supports the development and growth of the business.
• Acts as the main point of contact for public relations and media interactions.
• Supports digital marketing and eCommerce initiatives.
• Develops content development strategy and execution.
• Manages ROI and supports trade shows, including logistics and attendance.
• Develops accountability structures for team members.
• Creates and enhances agency and partner relationships through proactive communication.
• Ensures external communication aligns with core values and brand positioning.
• Develops and implements media planning, buying, and innovation strategies.
• Provides design and direction for collateral, web, product packaging, and visual communications.
• Enforces brand guidelines across marketing strategies and the business.
• Leads social media strategy to reach new customers and expand brand awareness.
• Partners with revenue and engineering teams to drive product initiatives.
• Directs and oversees marketing policies, objectives, and initiatives.
• Supports, trains, and develops team members to improve safety, quality, and productivity.
• Contributes to company standards on integrity, safety, and creating a positive work environment.

Requirements

• Bachelor's degree in Marketing or a business-related area.
• 10+ years of relevant experience with at least 5 years in a leadership role.
• Ability to communicate effectively with all company stakeholders and collaborate across departments.
• Skilled in Photoshop and video editing, with a motivation to learn and improve skills.
• Proficient in Microsoft Office software including Access, Excel, MS Project, PowerPoint, Publisher, Outlook, Word.
• Ability to manage multiple objectives simultaneously, such as product launches, campaigns, and trade shows.
• Demonstrates a positive attitude and a mindset focused on continuous improvement.
• Physical ability to lift and carry items weighing up to 50 pounds and work in manufacturing environments with exposure to noise, chemicals, and machinery.

Nice to Have

• Experience with successful product marketing initiatives.
• Experience supporting various eCommerce initiatives.
• Experience with digital marketing and social media strategy.

Qualifications

• Bachelor's degree in Marketing or business-related field.
• 10+ years of relevant experience, including leadership experience.

Benefits & Perks

• Not explicitly specified in the description.