Director of Marketing

About the Role

Key Responsibilities

• Provide marketing support for concerts, family shows, sporting events, conventions, and other miscellaneous events / activities
• Enhance existing promotional initiatives and develop new marketing programs to maximize ticket sales and revenue streams, including third-party partnerships, new media avenues, Food and Beverage, and non-traditional marketing opportunities
• Create new ways to sell tickets and work with the sales team to market the venue for conventions, banquets, meetings, and tradeshows
• Support sales efforts with creative collateral such as brochures, website enhancements, social media campaigns, and other promotional materials
• Assist in public relations efforts including media releases, story pitches, media drops, and interviews
• Develop and implement annual marketing goals, objectives, and manage the department budget
• Manage all marketing, advertising, and promotional activities, including developing marketing plans and negotiating contracts with media and promotional partners
• Explore non-traditional marketing opportunities for the venue and its events
• Create, monitor, and evaluate the annual marketing budget and develop advertising and promotional plans for booked events
• Maintain relationships with media partners, promoters, and entertainment agencies
• Track, analyze, and compare event sales information
• Manage social media platforms, create campaigns, and develop content to engage customers and vendors
• Coordinate marketing efforts between promoters, artist management, and local media
• Update website, marquee, and digital systems; manage and grow the venue’s database and email campaigns
• Work with Group Sales and Premium Services managers to maximize revenues
• Recruit, supervise, and develop marketing staff and interns
• Prepare reports, including the Annual Report and Venue Marketing plan, and participate in conference calls
• Research, analyze, and monitor industry trends and conduct market research and focus groups
• Perform other duties as required

Requirements

• Bachelor's Degree or higher from an accredited college or university, preferred in marketing, public relations, business administration, or related field
• Minimum of 5 years of responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility, or similar venue
• Knowledge of marketing, advertising, and sponsorship program development
• Proficient with media buying, promotions, and public relations
• Knowledge of ticketing platforms and marketing assets
• Experience with website maintenance and digital channels including social media
• Strong analytical skills to forecast trends using website analytics
• Basic computer proficiency: Outlook, Excel, Word, PowerPoint
• Proficiency with publishing software such as Microsoft Publisher, Illustrator, and Adobe Photoshop
• Excellent verbal and written communication skills
• Ability to project professionalism and communicate effectively with clients, management, staff, and the public
• Digital expertise in website optimization, social media, and data collection
• Demonstrated ability to influence peers and leadership teams
• Ability to operationalize strategies and work nights and weekends as required
• Physical ability to operate office equipment and move up to 25 pounds occasionally
• Ability to work in indoor and outdoor environments with moderate to loud noise levels during events

Nice to Have

• Experience influencing peers and leadership teams
• Familiarity with latest trends, technologies, and methodologies in graphic and web design

Qualifications

• Bachelor's Degree or higher in relevant field (preferred)

Benefits & Perks

• Health, Dental and Vision Insurance
• 401(k) Savings Plan and matching
• Paid Time Off including vacation days, sick days, and holidays