DIRECTOR OF MARKETING

About the Role

Key Responsibilities

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Owns the marketing blueprint, reporting and optimization to ensure channel activities drive the business forward and capture market share.
• Performs lead generation campaigns and measures success of various marketing initiatives.
• Helps promote uniformity and consistency of brand.
• Conducts market research and develops marketing plans for growth areas.
• Utilizes data and financial acumen to make accurate strategic decisions.
• Motivates, inspires, and leads others while demonstrating a roll-up-the-sleeves mentality.
• Drives profitable sales through brand execution while keeping the customer front and center.
• Responsible for the brand strategy and execution of marketing that supports business development and growth.
• Acts as the main point of contact for public relations and media interactions.
• Serves as a public voice for Daniel Defense and is familiar with brand and customer personas.
• Supports digital marketing and eCommerce initiatives.
• Analyzes relevant data and analytics to make efficient and effective decisions.
• Leads successful product marketing initiatives.
• Develops and executes content development strategies.
• Supports trade shows logistics, attendance, and ROI tracking.
• Manages budgets and develops accountability structures for team members.
• Builds and maintains agency and partner relationships through proactive communication.
• Ensures external communication aligns with company values and brand positioning.
• Develops media planning, buying, and innovation strategies.
• Provides design and direction for collateral, web, product packaging, and visual communications.
• Enforces brand guidelines across marketing strategies and the business.
• Leads social media strategy to reach new customers and expand brand awareness.
• Collaborates with revenue teams and engineering to drive product initiatives.
• Oversees marketing policies, objectives, and initiatives.
• Provides support, training, and development to team members to improve safety, quality, and productivity.
• Contributes to company standards on integrity, safety, fairness, and creating a positive work environment.
• Performs other responsibilities as deemed appropriate or necessary by leadership.

Requirements

• Bachelor's degree with concentration in Marketing or business-related area.
• 10+ years of relevant experience with at least 5 years in a leadership role or equivalent education and experience.
• Ability to communicate effectively with all company officials, employees, vendors, and customers.
• Ability to balance multiple objectives simultaneously, including product launches, campaigns, media strategy, and trade shows.
• Skilled in Photoshop and video editing, with a motivation to learn and fill gaps in knowledge.
• Positive attitude and a mindset focused on continuous improvement.
• Proficient with Microsoft Office software such as Access, Excel, MS Project, PowerPoint, Publisher, Outlook, and Word.
• Ability to work in a manufacturing environment, including working around machinery, noise, chemicals, lights/lasers, etc.
• Must be able to lift and carry items weighing up to 50 pounds.
• Intermittent standing, walking, sitting, and bending throughout the workday.
• Ability to wear appropriate Personal Protection Equipment as required.

Nice to Have

• Experience with digital marketing and supporting eCommerce initiatives.
• Experience with successful product marketing initiatives.
• Demonstrated ability to recognize and work in accordance with company values.

Qualifications

• Bachelor's degree in Marketing or related field.
• 10+ years of relevant experience, including leadership experience.

Benefits & Perks

• Not explicitly specified in the description.