Director of Marketing

Codehs

Chicago, IL

Full Time

Director

127k-160k

4 days ago

Job Description

About the Role

CodeHS is a comprehensive platform helping K-12 schools teach computer science. We provide curriculum, professional development, and a full software platform. CodeHS is used by millions of students and thousands of schools and districts around the US and the world. The mission of CodeHS is to empower all students to meaningfully impact the future. We believe that in the 21st century, coding is a foundational skill, just like reading and writing. That's why we say: Read, Write, Code. Coding and computer science are essential skills for students to learn and schools to teach. The company is seeking a dynamic Director of Marketing to lead the marketing team and strategy, reporting directly to the CEO and overseeing a team of 5 marketing professionals.

Key Responsibilities

Develop and execute CodeHS's marketing strategy to grow brand awareness and adoption across K-12 districts and schools.
Lead and mentor the Marketing Team, fostering a high-performing, collaborative, and creative culture.
Design and oversee multi-channel campaigns including email, social, content, paid media, and events to drive qualified leads and teacher engagement.
Refine brand positioning and messaging in alignment with company values and customer insights.
Collaborate cross-functionally with Revenue, Engineering, and Curriculum teams to ensure alignment on messaging, audience targeting, and campaign execution.
Oversee participation in conferences and education events, including strategy, booth design, and follow-up campaigns.
Manage marketing analytics and performance, using data to guide decisions and communicate impact to leadership.
Ensure consistency in marketing materials, customer communications, and digital content across platforms.
Set and manage marketing budgets, ensuring smart allocation of resources to maximize ROI.

Requirements

7+ years of marketing experience, with at least 2 years leading a marketing team.
Experience managing full-time staff across different functions (e.g., content, design, social, campaigns).
Deep understanding of brand strategy, digital marketing, content, and demand generation.
Exceptional written and verbal communication skills.
Excellent project management skills.
Strong analytical mindset and experience using marketing performance metrics to inform strategy.
Familiarity with marketing tools.
Experience in edtech, education, or SaaS is a plus.

Working at Codehs

Join a mission-driven team focused on making a difference in education and student outcomes. Collaborate with a smart, mission-driven team and lead a growing marketing department with high-impact opportunities.

Apply Now