Director of Marketing

About the Role

Key Responsibilities

• Lead and execute brand strategies to ensure consistent, on-message branding across all touchpoints.
• Act as the steward of the brand, maintaining its integrity and aligning marketing materials with organizational values and goals.
• Develop and implement targeted marketing strategies to support business development, patient engagement, and service line growth at scale for multiple brands.
• Collaborate with leadership and operational teams to align marketing efforts with business and clinical goals, ensuring synergy between tactics and organizational priorities.
• Partner with business development, clinical, and operations teams to understand key initiatives and ensure marketing tactics support growth, patient retention, and market expansion.
• Create integrated marketing campaigns that support new service lines, partnerships, and internal initiatives, reflecting operational impact.
• Oversee and manage all graphic design and video production efforts to ensure creative assets align with brand guidelines and organizational objectives.
• Lead the creative team in producing digital assets, brochures, patient communications, and promotional videos.
• Work closely with internal teams, including sales, clinical, and operational units, to ensure marketing strategies reflect their priorities and needs.
• Collaborate with external partners and agencies to support campaign execution and creative development.
• Measure and report on marketing campaign effectiveness, utilizing data and analytics to optimize strategies and improve ROI.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.
• Provide strategic guidance and professional development opportunities for direct reports.

Requirements

• Bachelor's degree in Business, Education, or Communications highly preferred.
• MBA or other advanced degree preferred.
• Minimum of 5 years of experience in marketing, with at least 3 years in a leadership role in healthcare or home-based healthcare preferred.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Strong written and verbal communication skills.
• Ability to understand, read, write, and speak English.
• Ability to effectively present information and respond to questions from leaders, team members, investors, and external parties.

Nice to Have

• Experience with healthcare marketing and brand management.
• Experience managing creative teams including graphic design and video production.
• Familiarity with data analytics platforms to measure marketing effectiveness.

Qualifications

• Bachelor's degree in Business, Education, or Communications
• MBA or other advanced degree (preferred)
• At least 5 years of marketing experience
• Leadership experience in healthcare or home-based healthcare (preferred)

Benefits & Perks

• Competitive pay
• Flexible time off
• Tuition reimbursement
• Wellness programs
• Recognition programs
• Supportive team environment