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Director of Marketing

Applovin

Los Angeles, CA
Full Time
Director
270k-400k
5 days ago

Job Description

About the Role

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. The Vice President of Marketing will oversee and integrate all facets of marketing strategy and execution, ensuring alignment across branding, demand generation, content, product marketing, and digital strategy. The role requires a strategic leader with technical acumen and a collaborative approach, working closely with cross-functional teams to support broader company goals and amplify the brand.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy aligned with business goals.
  • Drive brand positioning, awareness, and manage the external corporate narrative.
  • Lead all marketing growth initiatives across all key marketing channels.
  • Foster a culture of innovation, efficiency, and accountability within the team.
  • Recruit, develop, and mentor a high-performing, AI-forward marketing team.
  • Leverage AI tools to optimize content creation, design, localization, and campaign execution.
  • Manage a lean, highly effective marketing team with a focus on automation and scalability.
  • Stay at the forefront of emerging AI and marketing technologies to continuously improve processes.
  • Define KPIs and lead data-driven decision-making to assess marketing effectiveness.
  • Manage the planning and execution of global marketing campaigns, ensuring alignment with ROI targets.
  • Drive innovation in storytelling, positioning, and engagement through channels such as social media, content, and video.
  • Maintain and manage relationships with top-tier tech reporters and media outlets.
  • Serve as the primary press contact and spokesperson when needed.
  • Lead crisis communication and manage press strategies.
  • Handle all corporate communications and partner with investor relations on relevant investor communications.

Requirements

  • Bachelor's degree in Computer Science, Mathematics, Physics, or a related technical field.
  • 5 - 10 years of marketing experience, with leadership roles at high-growth tech companies.
  • Proven track record of leveraging AI tools for marketing workflows.
  • Deep understanding of AI tools, including LLMs, generative design platforms, and marketing automation software.
  • Ability to work with technical teams and translate complex concepts into compelling external narratives.

Nice to Have

  • Proven experience in the mobile advertising and/or performance marketing.
  • Enjoyment of solving complex puzzles or riddles and a problem-solving mindset.
  • Ability to analyze data or other sources to find answers to complex questions.
  • Skill in pairing technical information with storytelling to build compelling narratives.

Qualifications

  • Educational background in a technical field (Computer Science, Mathematics, Physics, or related).
  • Experience in high-growth tech environments with leadership roles.

Benefits & Perks

  • Competitive total compensation package with a pay-for-performance rewards approach.
  • Equity and other incentive compensation (as applicable).
  • Additional benefits such as dental, vision, and more.

Working at Applovin

AppLovin values a diverse team with life experiences, backgrounds, and perspectives that mirror their developers and customers worldwide. The company is intentional about building a supportive and outstanding team, fostering a culture of innovation, efficiency, and accountability. Recognized as one of the Best Workplaces in the Bay Area and a Certified Great Place to Work (2021-2024), AppLovin emphasizes a collaborative and inclusive work environment.

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Job Details

Posted AtSep 1, 2025
Job CategoryMarketing
Salary270k-400k
Job TypeFull Time
ExperienceDirector

Job Skills

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About Applovin

Website

applovin.com

Location

Los Angeles, CA

Industry

Custom Computer Programming Services

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