Director of Marketing

Otte Polo Group

Coral Gables, FL

Full Time

Director

100k-120k

7 days ago

Job Description

About the Role

Geeks On Site delivers professional tech support and installation services across the U.S. From smart home setups and TV mounting to business IT support, our nationwide network of expert technicians serves both consumers and commercial clients with fast, reliable service. The company is seeking a Director of Marketing to lead and scale all marketing efforts across consumer and B2B channels, developing integrated strategies to drive brand visibility, generate high-intent local leads, and accelerate national growth. This role requires a marketing leader with deep experience in consumer service marketing, managing external partners, and overseeing a small internal team, with a focus on strategic insights, experimentation, and brand evolution.

Key Responsibilities

Own and lead the full marketing strategy to drive national awareness and local lead generation for in-home and remote tech services.
Develop and manage multi-channel campaigns across digital, local, and offline media.
Identify and test new consumer service verticals such as smart homes, TV mounting, home improvement, and security devices.
Manage and coordinate external marketing agencies, freelancers, and consultants to scale creative, media, and performance campaigns.
Lead campaign planning, execution, and optimization across SEO, paid ads, content, email/SMS, and review platforms.
Track marketing performance across key metrics — cost per lead, cost per sale, ROI, and revenue impact.
Collaborate with sales leadership to improve lead conversion rates and shape messaging based on customer feedback.
Oversee local SEO, brand listings, and reputation management (Yelp, Google Reviews, Trustpilot, etc.).
Drive brand evolution — positioning Geeks On Site as a leader in smart tech installs, home automation, and connected services.

Requirements

6-10+ years of experience leading full-stack marketing, with emphasis on consumer services.
Proven success in running national and regional campaigns targeting U.S. households.
Experience managing marketing agencies, consultants, and creative vendors.
Experience leading small internal marketing teams across digital, creative, and brand functions.
Strong understanding of funnel optimization, customer acquisition, and analytics.
A blend of creative thinking and data-driven decision making.
U.S.-based and authorized to work in the U.S.

Nice to Have

Background in home services, tech services, or local service industries.
Experience managing multi-location or franchise-style campaigns.
Familiarity with AI-driven analytics tools for call monitoring and performance feedback.
Advanced knowledge of SEO/SEM for service-based businesses.
Demonstrated success in optimizing inbound lead conversion using data.
Confidence in budget allocation and maximizing ROI across multiple marketing channels.