Director of Marketing Develop

About the Role

Key Responsibilities

• Lead the design and implementation of strategic marketing plans aligned with agency goals and brand identity.
• Develop and lead the implementation of a vision for building a comprehensive development strategy that produces aggressive revenue growth.
• Oversee all communications, including digital and print collateral, social media, email campaigns, and public relations.
• Manage content creation and distribution for websites, newsletters, press releases, videos, and advertising materials.
• Develop and maintain brand guidelines, ensuring consistency across all internal and external platforms.
• Support recruitment and retention initiatives in partnership with Human Resources by driving internal branding and employee engagement.
• Collaborate with the leadership team to support program growth and visibility.
• Plan, coordinate, and execute all fundraising campaigns including annual appeals, Giving Tuesday, capital campaigns, and donor-specific initiatives.
• Cultivate, solicit, and steward a significant portfolio of donors and prospects, securing gifts of $5,000 or more.
• Research, evaluate, develop, and implement plans for fundraising through grants, including writing grant proposals and submitting supporting documentation.
• Oversee donor recognition, database management, and reporting to track engagement and giving trends.
• Lead fundraising events and volunteer engagement efforts to expand the donor base and mission visibility.
• Manage, recruit, and retain volunteers.
• Provide strategic support for public relations efforts and represent the agency at community events, conferences, and sponsorship activities.
• Partner with internal program staff to highlight client success stories and agency impact.
• Develop community-centric campaigns to enhance engagement and provide market insights.

Requirements

• Bachelor's degree required; Master's degree preferred with emphasis on marketing, communications, fundraising, or nonprofit management.
• Minimum of five years of fundraising experience, preferably in a nonprofit human service organization.
• At least two years of supervisory experience.
• Proven track record of cultivating relationships, building a donor pipeline, and securing gifts of $5,000 and above.
• Experience in philanthropic grant writing, corporate giving, major gifts, event management, and government funding.
• Strong knowledge of nonprofit fundraising practices, donor stewardship, and brand management.
• Proficiency in digital marketing, social media platforms, and CRM/donor management systems such as Raisers Edge and Hubspot.
• Ability to develop and lead integrated marketing and fundraising campaigns.
• Excellent communication skills, including written, oral, and visual communication.
• Ability to manage a team, set goals, and measure performance outcomes.
• Comfort with website work, social media technology, and design tools like Canva, WordPress, and email marketing platforms.
• Valid driver's license with a clean record and ability to transport individuals safely.
• Ability to obtain and maintain certifications such as First Aid, CPR, and PMT.

Nice to Have

• Understanding of the needs of individuals with ASD and IDD.
• Experience with database systems like Raisers Edge and Hubspot.
• Experience working within a school or residential program environment.

Qualifications

• Bachelor's degree (required), Master's degree (preferred).
• Five years of fundraising experience, including major gift cultivation.
• Supervisory experience of at least two years.

Benefits & Perks

• Not explicitly specified in the description.