Director of Marketing, Email, Lifecycle & Demand Generation

About the Role

Key Responsibilities

• Own the strategy and execution of email, SMS, and push marketing across multiple brands, ensuring these channels deliver high-volume, profitable sales.
• Lead, mentor, and grow a team of channel specialists; set clear goals, monitor performance, and foster a culture of testing, accountability, and innovation.
• Oversee the planning and execution of daily email campaigns, including promotions, content, product launches, cross-sells, blog distribution, and brand storytelling.
• Design and manage DTC lead generation funnels across paid, organic, and referral channels, and build B2B nurture programs for various sectors.
• Build, test, and optimize automated lifecycle flows (e.g., post-purchase, abandoned cart, winback, welcome series) to maximize customer retention and engagement.
• Establish testing frameworks; analyze campaign and flow performance; act quickly on insights to improve deliverability, engagement, and revenue.
• Manage external agencies, holding them accountable to performance goals and leveraging cross-client learnings.
• Drive best practices and innovation within Klaviyo (ESP) and Shopify; ensure smooth data integration and personalization.
• Maintain list health, growth, and segmentation; develop acquisition, reactivation, and deliverability strategies.
• Partner with Creative, Brand, acquisition channels, E-commerce/tech, and Operations teams to align campaigns with company initiatives.
• Act as the company's subject matter expert in email and SMS marketing, providing leadership updates, insights, and recommendations to executive stakeholders.

Requirements

• 8-10+ years of email/SMS marketing experience with at least 3-5 years in a senior leadership role, preferably in direct response.
• Proven success in managing high-volume, high-frequency email/SMS programs for direct-to-consumer brands, with experience in continuity/subscription programs valued.
• Strong hands-on knowledge of Shopify and Klaviyo, along with current lifecycle Mar-tech platforms or equivalent ESPs.
• Deep understanding of deliverability, segmentation, and testing.
• Proficiency in interpreting performance data, identifying insights, and developing actionable strategies.
• Experience leading teams and managing agencies, with the ability to inspire and mentor high-performing teams.
• Exceptional verbal and written communication skills, with the ability to present strategy and results confidently to company-wide and executive audiences.
• Results-driven, curious, proactive mindset with a passion for optimizing customer communication channels and driving growth.

Nice to Have

• Experience with high-volume, daily email/SMS programs across multiple brands.
• Experience with subscription or continuity programs.
• Knowledge of cross-channel lifecycle marketing strategies.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Full benefits including PTO, 401(k), Pet Insurance, and more.
• Hybrid work environment - 3 days in office, 2 days remote.
• On-site gym and pilates studio.
• Free EV Charging.