Director of Marketing (Full-time)

About the Role

Key Responsibilities

• Ensure Moontide's activities and outputs are strategically aligned with OrangeTwist's business goals.
• Serve as the internal brand champion—embody OrangeTwist's values and advance its long-term vision.
• Oversee performance management, ensuring agency spend delivers measurable results.
• Act as primary liaison with Moontide, coordinating scopes, timelines, and priorities.
• Review and audit all deliverables pre-launch to ensure brand integrity, quality, and strategic alignment.
• Conduct weekly performance reviews using established KPIs.
• Manage agency scopes of work and identify opportunities to bring work in-house or reassign as needed.
• Lead development of the monthly marketing plan in collaboration with leadership and Moontide.
• Own and maintain OrangeTwist's integrated marketing calendar.
• Prepare creative briefs for internal projects and agency execution.
• Oversee internal communications and culture-building initiatives.
• Coordinate local and regional event marketing.
• Execute basic email marketing sequences.
• Manage updates and day-to-day changes to brand collateral.
• Own the marketing performance dashboard, tracking media spend, lead generation, CAC, and more.
• Analyze Moontide's performance against KPIs and report weekly to leadership.
• Provide data-driven recommendations for optimization and scope refinement.

Requirements

• Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred).
• Minimum of 8 years of experience in marketing.
• Minimum 3 years in a leadership role such as Marketing Manager or Senior Marketing Manager.
• Proficient in Microsoft Office, WordPress, all social platforms, Mailchimp, CRM, SurveyMonkey.

Nice to Have

• Master's degree in marketing, business administration, or a related field.

Qualifications

• Bachelor's degree in marketing, business administration, or a related field.
• Minimum of 8 years of experience in marketing.
• Minimum 3 years in a leadership role such as Marketing Manager or Senior Marketing Manager.

Benefits & Perks

• Competitive salary, incentive plan, and generous paid time off, sick time, and paid holidays.
• Comprehensive benefits including medical, dental, and vision insurance.
• 401(k) employee contributions, FSA, HSA, and dependent care options.
• Continuing education through the company's own University.
• Employee referral bonus program, employee resource groups, and professional development opportunities.