Director of Marketing, Game Day Experience, and Community Engagement

About the Role

Key Responsibilities

• Execute marketing activities to increase attendance and ticket sales at competitions and functions, including in-game promotions and community engagement activities.
• Facilitate the department's social media presence and digital marketing strategies in cooperation with Athletic Communications.
• Ensure the execution of partner activations and fulfillment for sponsorship agreements, including signage, digital assets, print assets, and in-game promotions.
• Oversee visual presentation elements such as signage, premium seating placement, branding, and apparel display for home athletic events.
• Manage events and initiatives involving community partners, CSP departments, and student-led organizations.
• Coordinate all aspects of game-day presentation, including video board content, PA reads, marketing contests, and special event atmosphere (cheer team, band, national anthem, halftime shows).
• Oversee the Department of Athletics Marketing Internship Program and Graduate Assistant, ensuring proper staffing for all home athletic events.
• Manage department's athletics apparel for internal use and external sales, maintaining brand consistency across all programs.
• Abide by NCAA, NSIC, and CSP rules and regulations.

Requirements

• Bachelor's Degree (required).
• Previous work experience in the sports, entertainment, or hospitality industry.
• Experience developing and executing strategic marketing plans for departmental growth.
• Ability to create and analyze campaigns to maximize ticket sales and market exposure.
• Experience working with internal staff to promote marketing strategies and tactics to generate revenue.
• Experience planning and overseeing advertising and promotional campaigns for print and digital media.
• Proficiency with email marketing, social media, advertising, branding, and in-venue production.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to work in a team and fast-paced environment.
• Leadership abilities in changing and challenging situations.

Nice to Have

• Master's Degree.
• Experience in the sports/entertainment/hospitality industry.
• Experience with digital marketing and social media management.
• Knowledge of NCAA, NSIC, and university rules and regulations.

Qualifications

• Bachelor's Degree (required).
• Master's Degree (preferred).

Benefits & Perks

• Salary range of $50,000 - $55,000 annually.
• Opportunities to work in a dynamic, multicultural environment.
• Involvement in university community and athletic events.