Director of Marketing (Horseshoe Bossier)

About the Role

Key Responsibilities

• Prepares annual business plans that identify revenue potential by key market segments and describes casino marketing programs, player development activities, junkets, and special events to attain revenue goals.
• Controls expenses to achieve acceptable return on invested expenses and complimentary services.
• Identifies strengths, opportunities, and threats to the plan, making adjustments to leverage strengths and minimize threats.
• Hires and manages staff for Marketing, Player Development, Junket Programs, and Casino Hosts.
• Develops personal relationships with premium players and manages staff to develop relationships with VIP customers across all markets and sister properties.
• Works closely with hotel yield team to ensure VIP segments are properly yielded to promote hotel visitation.
• Collaborates with Special Events and Direct Mail teams to maximize VIP visitation.
• Develops and maintains a customer database for premium players and coordinates programs with marketing systems.
• Analyzes customer data and financial results to determine effective promotions and maintains competitiveness within the market.
• Forms relationships with VIP customer base and delegates tasks appropriately.
• Conducts employee performance reviews, handles grievances, and manages staffing activities including training, cross-training, and career development.
• Monitors legal compliance with federal, state, and gaming laws.
• Responds calmly in crisis situations involving customers or employees.

Requirements

• College degree in Marketing, Business Administration or related field preferred.
• Five (5) to seven (7) years' experience in the gaming industry.
• Three (3) years managerial or supervisory experience in Marketing or Player Development for a casino with significant revenue from destination or high-frequency markets.
• Proven track record in growing and increasing profitability of high-end customers.
• Excellent communication skills, especially in resolving customer complaints.
• Ability to manage multiple objectives and tasks simultaneously.
• Leadership skills to guide a team of Casino Hosts to achieve financial and productivity goals.
• Ability to read, write, speak, and understand English.
• Flexibility to work any day of the week and any shift.

Nice to Have

• Experience working with hotel yield teams and VIP segmentation.
• Experience with customer database management and marketing systems.

Qualifications

• College degree in Marketing, Business Administration or related field (preferred).

Benefits & Perks

• Not specified in the description.