Director of Marketing (Horseshoe Bossier)

About the Role

Key Responsibilities

• Prepares annual business plans that identify revenue potential by key market segments and describes casino marketing programs, player development activities, junkets, and special events to attain revenue goals.
• Controls expenses to achieve acceptable return on invested expenses and complimentary services.
• Identifies strengths, opportunities, and threats to achieving the plan, and makes adjustments accordingly.
• Hires, manages, and develops staff for Marketing, Player Development, Junket Programs, and Casino Hosts.
• Develops personal relationships with premium players and manages staff to do the same, across domestic markets and sister properties.
• Works closely with hotel yield team to ensure VIP segments are properly yielded to promote hotel visitation.
• Collaborates with Special Events and Direct Mail teams to maximize VIP visitation.
• Develops and maintains a customer database for premium players and coordinates programs with marketing systems.
• Analyzes customer data and financial results to determine effective promotions and maintain financial margins.
• Monitors competitive promotions and events to ensure market competitiveness.
• Delegates tasks appropriately, conducts performance reviews, and handles employee development, discipline, and grievances.
• Ensures legal compliance with federal, state, and gaming laws.
• Responds calmly in crisis situations involving customers or employees and maintains a safe environment.

Requirements

• College degree in Marketing, Business Administration or related field preferred.
• Five (5) to seven (7) years' experience in the gaming industry.
• Three (3) years managerial or supervisory experience in Marketing or Player Development for a casino with significant revenue from destination or high-frequency markets.
• Proven track record in growing and increasing profitability of high-end customers.
• Excellent communication skills, especially in resolving customer complaints.
• Ability to manage multiple objectives and priorities simultaneously.
• Leadership skills to guide and motivate a team of Casino Hosts.
• Ability to work any day of the week and any shift.
• Must be able to respond to visual and aural cues and present a well-groomed appearance.
• Ability to work in a smoke-filled environment and maneuver around the casino and hotel areas.
• Calm and effective response in crisis and demanding situations.

Nice to Have

• Experience working closely with hotel yield teams and special events teams.
• Experience developing customer databases and marketing programs.