Director of Marketing - Hudson Square Portfolio

About the Role

Key Responsibilities

• Lead and execute the comprehensive marketing strategy for a premier Class A office portfolio.
• Work closely with the Hines Marketing & Communications, Asset Management and Property Management teams, as well as external partners to drive brand visibility and market positioning.
• Ensure all marketing initiatives align with business objectives while upholding high standards.
• Collaborate with teams to identify and implement property- and portfolio-wide marketing objectives.
• Develop, execute, and maintain the annual marketing strategy and budget (~$3M+ annually).
• Lead marketing performance reviews and provide data-driven insights and recommendations.
• Monitor and reforecast marketing spend in collaboration with accounting for accuracy and cost efficiency.
• Oversee development and implementation of brand identities and ensure consistency across all touchpoints.
• Manage creation of marketing collateral including brochures, tenant communications, videos, and signage.
• Lead traditional and digital marketing efforts including media planning, social media, SEO, and paid media.
• Manage public relations efforts, including press releases and media coverage.
• Coordinate media buying and advertising placements for maximum ROI.
• Collaborate with experiential partners for events and activations.
• Negotiate and manage marketing-related contracts with external vendors.
• Establish and track KPIs, using data analytics to optimize marketing effectiveness.
• Provide regular performance reports to leadership.

Requirements

• Bachelor's degree in marketing, communications, public relations, hospitality, or related field.
• Eight or more years of experience in real estate marketing, property marketing, or related fields.
• Strong background in both traditional and digital marketing strategies.
• Experience managing large-scale marketing budgets and external agency relationships.
• Exceptional project management skills and ability to lead complex initiatives.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Office products and digital communication tools.
• Ability to organize, manage time, prioritize, and multi-task while maintaining deadlines.
• Strong interpersonal, analytical, organizational, and time management skills.
• Demonstrated leadership, strategic thinking, conflict resolution, and problem-solving skills.
• High energy, versatile, self-directed, and professional demeanor.
• Ability to work indoors approximately 70% of the time and outdoors 30%, including standing and walking for several hours.

Nice to Have

• Experience with media buying and planning.
• Knowledge of SEO and data analytics.
• Experience in stakeholder relationship building.
• Experience in event coordination and vendor management.

Qualifications

• Bachelor's degree in relevant field.
• Minimum 8 years of experience in real estate or property marketing.

Benefits & Perks

• Competitive salary of $180,000 - $200,000.
• Comprehensive training and development programs.
• Robust benefits and generous vacation packages.
• Inclusive work environment supporting diversity and growth.