Director of Marketing Motto Clear Aligners

About the Role

Key Responsibilities

• Drive revenue growth and efficient patient acquisition while maintaining high levels of patient satisfaction.
• Own and evolve the brand strategy and execution across all marketing channels, including the Website, Paid and Organic Media, Social, CRM, PR, and Internal Communications.
• Develop and refine brand positioning and value proposition, aligning marketing messages with evolving consumer insights and competitive dynamics, strengthening brand equity and competitive differentiation.
• Design, deliver, and optimize the communication strategy, creating a cohesive and compelling brand voice across digital, social, PR, CRM, and internal communication channels.
• Establish key performance indicators and reporting metrics to track progress against marketing objectives and optimize marketing efforts.
• Develop and implement a playbook for integrating marketing and customer experience best practices, establishing our capability to be a leading Clear Aligner provider.
• Lead the development and execution of the marketing and digital strategy, corresponding tactical business plans, organizational blueprint, and development of required capabilities to succeed.
• Work closely with finance to ensure sales and profitability targets are on track to quarterly and annual plans; collaborate with clinical, operational, HR, and COE teams to ensure alignment and support for marketing initiatives.
• Serve as an internal evangelist, painting a compelling vision for the future and fostering collaboration across the organization.
• Utilize analytics and consumer insights to evolve brand narrative, optimize the patient journey, and drive continuous improvement in marketing effectiveness.

Requirements

• Bachelor's degree required; MBA strongly preferred.
• 10+ years of demonstrated digital, e-commerce, and brand marketing experience, with a track record of building and leading high-performance marketing teams.
• Proven track record for driving growth in multi-unit omni-channel businesses, preferably in the healthcare industry.
• Demonstrated relationship building, project management and/or agency account management experience.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
• Strong analytical skills, with the ability to leverage data and consumer behavior trends to generate creative marketing and brand evolution strategies.
• Highly goal-oriented and resilient in the pursuit of growth, with a process-oriented and well-organized approach to project management.
• Experience working in a matrixed organization, where influencing skills are critical to success.

Nice to Have

• Experience in the healthcare industry.
• Experience in a matrixed organization.

Benefits & Perks

• Annual pay range: $155,000 - $190,000, plus bonus/incentives.
• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.