Director of Marketing | Full-Time | Donald L Tucker Civic Center (Florida State U)

About the Role

Key Responsibilities

• Provide marketing support for concerts, family shows, sporting events, conventions, and other activities.
• Enhance existing promotional initiatives and develop new marketing programs to maximize ticket sales and revenue streams, including third-party partnerships, media avenues, Food and Beverage, and non-traditional marketing opportunities.
• Create new ways to sell tickets and work with the sales team to market the venue for conventions, banquets, meetings, and tradeshows.
• Support sales efforts with creative collateral such as brochures, website enhancements, social media campaigns, and other promotional materials.
• Assist in public relations efforts including media releases, story pitches, media drops, and interviews.
• Develop and implement annual marketing goals, objectives, and manage the department budget.
• Manage and coordinate all marketing, advertising, and promotional activities, including developing marketing plans and negotiating contracts with media and promotional partners.
• Explore non-traditional marketing opportunities and develop advertising and promotional plans for booked events.
• Communicate daily with media partners, promoters, and entertainment agencies to maintain positive relationships.
• Track, analyze, and compare event sales information.
• Manage social media platforms, create campaigns, and engage with customers, vendors, and sponsors.
• Prepare written agreements and negotiate terms.
• Coordinate marketing efforts with promoters, artist management, and local media.
• Update website, marquee, and in-venue digital systems.
• Manage and grow the venue’s database and develop email campaigns.
• Supervise and develop marketing staff and interns.
• Research industry trends, conduct market research, and analyze industry factors.
• Perform other duties as required.

Requirements

• Bachelor's Degree or higher from an accredited college or university, preferably in marketing, public relations, business administration, or related field.
• Minimum of 5 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, or performing arts venue.
• Knowledge of marketing, advertising, and sponsorship program development.
• Proficient with media buying, promotions, and public relations.
• Knowledge of ticketing platforms and marketing assets.
• Ability to work with a wide array of client groups, vendors, and business partners.
• Analytical skills to forecast and identify trends using website analytics.
• Basic computer proficiency: Outlook, Excel, Word, PowerPoint.
• Proficiency with publishing software such as Microsoft Publisher, Illustrator, and Adobe Photoshop.
• Excellent verbal and written communication skills.
• Digital expertise with website optimization, social media, and data acquisition.
• Demonstrated ability to influence peers and leadership teams.
• Flexible skill set applicable across various relationships and situations.
• Ability to work nights and weekends as required.

Nice to Have

• Experience with website maintenance and digital marketing tools.
• Knowledge of venue operations and event management.
• Experience in graphic design, web design, and production.

Qualifications

• Bachelor's Degree or higher in relevant field.

Benefits & Perks

• Health, Dental, and Vision Insurance
• 401(k) Savings Plan
• 401(k) matching
• Paid Time Off (vacation days, sick days, and holidays)