Director of Marketing, Portfolio

About the Role

Key Responsibilities

• Defines and executes marketing strategy and new product development processes to achieve divisional revenue growth and goals within allocated budget.
• Develops and recommends strategic plans and initiatives to gain greater market share, improved revenue, and increased penetration.
• Evaluates market data, trending, and sales data to ensure appropriate strategies and modify marketing plans.
• Assesses potential markets to provide insight and input into new product development projects, M&A, and divestiture decisions.
• Develops customer-focused value propositions to create engagement and loyalty for future products.
• Provides advice and counsel to senior business leaders about strategic opportunities to grow the portfolio and financial results.
• Cultivates key customer relationships with healthcare providers, KOLs, and the field sales organization to gain market insight, drive NPD feature sets, and improve clinical practice.
• Builds strong relationships with cross-functional groups (RAQA, Finance, GQO, Legal, R&D, etc.).
• Communicates and collaborates with other Portfolio Marketing leaders to share best practices and coordinate initiatives.
• Develops and grows portfolio managers and individual contributors, contributing to Emergency Care Marketing as a talent destination.
• Focuses on key NPD pipeline and product roadmap, ensuring projects run on-time and on-budget, and aligns priorities between PMO, R&D, and Marketing.
• Collaborates closely with downstream marketing, education, and leadership to implement strategies.
• Manages a globally located team, building a culture of accountability, performance, and growth.

Requirements

• Bachelor's Degree.
• 10 years of experience in sales, sales training, and management.
• 4 years of experience directly managing a team.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Persuasive communication skills in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Light work capacity: may exert up to 10 pounds of force occasionally and/or negligible force frequently or constantly.
• Coordination of eye, hand, and foot movement, with cognitive demands including visual and auditory discrimination, reading, and memory retention.

Nice to Have

• None explicitly specified in the description.

Qualifications

• Educational background: Bachelor's Degree.

Benefits & Perks

• Medical and prescription drug insurance
• Dental insurance
• Vision insurance
• Critical illness insurance
• Accident insurance
• Hospital indemnity insurance
• Personalized healthcare support
• Wellbeing program
• Tobacco cessation program
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• 401(k) plan
• Employee Stock Purchase Plan (ESPP)
• Basic life and AD&D insurance
• Short-term disability insurance