Director of Marketing Technology

About the Role

Key Responsibilities

• Identify and manage marketing products, services, and capabilities that drive revenue growth and customer excellence.
• Lead the strategic growth of digital marketing products and technologies.
• Drive new leads, engagement, and experiences through continual innovation using marketing technologies and data.
• Align business needs with innovative solutions.
• Ensure strategies are data-driven, leveraging KPIs and rapid iteration to improve leads, engagement, conversion, and customer experience.
• Develop and oversee marketing technology and data initiatives that create new value propositions.
• Apply a customer-centric approach rooted in insights, data, and analysis.
• Partner with Marketing, Technology, and Product leaders to set goals, align expectations, and exceed results.
• Manage the transition of newly developed products and technologies to appropriate stakeholders.
• Lead business users in effectively applying technologies and data to optimize experiences and outcomes.
• Build, lead, and coach cross-functional teams to identify, develop, and execute projects.
• Analyze market data for short- and long-term opportunities.
• Foster strong relationships with team members, customers, sales, and stakeholders.
• Ensure communication and alignment across teams and stakeholders.
• Perform all other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Technology, Data, or related field.
• 5+ years in digital or growth marketing leadership, preferably in a multi-channel, performance-driven environment.
• 5+ years leading and mentoring teams, fostering collaboration, accountability, and high performance.
• Proven strategic leadership with ability to identify trends, translate ideas into executable strategies, and provide feedback to leadership.
• Strong critical thinking, planning, and execution skills; data- and insight-driven.
• Excellent communication, facilitation, and organizational skills.
• Proven ability to manage multiple priorities and meet tight deadlines.
• In-depth market research skills.
• Strong understanding of technology with ability to work with partners to deliver solutions.
• Continuous learner, comfortable adopting new technologies and approaches.

Nice to Have

• Experience in a multi-channel, performance-driven environment.
• Ability to work with partners to deliver solutions.