Director of Marketing Technology

About the Role

Key Responsibilities

• Execute comprehensive MarTech strategy and roadmaps aligned with business goals, client needs, and regulatory requirements.
• Partner to oversee the selection, integration, and optimization of platforms while building business cases to secure funding.
• Ensure MarTech solutions support marketing and digital requirements, such as omnichannel personalization, client segmentation, and lifecycle marketing initiatives.
• Enhance MarTech operational improvements, including developer effectiveness and process improvements.
• Establish and maintain data governance standards to ensure compliance with financial regulations (e.g., FINRA, SEC, GDPR, CCPA).
• Partner with compliance and legal teams to ensure all marketing technology and data practices meet industry standards.
• Collaborate with marketing, digital, and other technology teams to drive alignment around the MarTech vision and capabilities.
• Build a formal collaboration model across the enterprise for MarTech initiatives.
• Drive operational enhancements within the technology organization and foster a culture of innovation and continuous improvement.

Requirements

• Typically a Bachelor's degree, or equivalent work experience.
• Typically 10 or more years of experience, including leadership of large, complex programs with high impact.
• Deep knowledge of MarTech platforms and systems (e.g., Salesforce, Adobe, Marketo, Power BI).
• Strong understanding of regulations and compliance requirements related to marketing and data usage.
• Proven ability to lead digital transformation initiatives and manage complex MarTech ecosystems.
• Ability to lead and connect marketing technology initiatives across operational business areas.
• Technically proficient in change management strategies and building engagement or change management plans.
• Ability to influence leaders to create plans that increase adoption results to meet desired outcomes.
• 15+ years of experience in marketing technology strategy and/or operations.

Nice to Have

• Experience with AI/ML-driven personalization and predictive analytics.
• Experience within the financial services sector.
• MBA or relevant advanced degree.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience.
• 15+ years of experience in marketing technology strategy and/or operations.

Benefits & Perks

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) and employer-funded retirement plan
• Adoption assistance
• Parental leave
• Flexible schedule with hybrid work arrangement
• Life insurance
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Sick and Safe Leave accruals
• Other benefits designed to support health, financial security, and work-life balance