Director of Omnichannel Integrated Marketing

About the Role

Key Responsibilities

• Develop and lead the integrated marketing strategy across ecommerce, retail, and wholesale channels.
• Own brand positioning and messaging across all consumer and B2B touchpoints, ensuring integrity to the visual identity and voice set by the creative team.
• Own and manage the integrated marketing calendar, budget, and agency/partner relationships.
• Oversee integrated marketing campaigns from concept through execution, including seasonal and product launches.
• Deeply understand brand health metrics and consumer insights, and use data to inform strategy and drive growth.
• Manage consumer research as needed.
• Collaborate with ecommerce, creative, merchandising, and retail/wholesale teams to align storytelling with performance objectives.
• Manage all paid brand marketing channels including PR, affiliate, influencer, TikTok, out of home, podcast and radio, partnerships, and other channels that drive brand awareness.
• Own the marketing relationship with wholesale partners and develop strategies for each.
• Develop and execute a store retail marketing strategy in partnership with the Store Retail team.
• Lead and develop a high-performing omnichannel integrated marketing team.

Requirements

• 9+ years of integrated marketing experience, ideally in consumer goods, lifestyle, or fashion.
• Experience in ecommerce, retail stores, and wholesale marketing.
• Strong understanding of omnichannel brand strategy and execution.
• Proven track record of developing high-impact campaigns that drive engagement and sales.
• Excellent communication, project management, and leadership skills.
• Ability to translate brand strategy into actionable marketing plans with measurable results.

Nice to Have

• Experience with retail partner marketing (e.g., Nordstrom, Target, Amazon).
• Experience with influencer and affiliate programs.
• Experience with experiential marketing.

Qualifications

• Not explicitly specified beyond experience requirements, but implied: relevant professional experience in marketing roles.

Benefits & Perks

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products