Director of Outbound Marketing

About the Role

Key Responsibilities

• Lead agent, funeral home, and agency recruiting initiatives nationally
• Design and implement scalable onboarding programs in partnership with internal teams
• Establish strong relationships with key stakeholders in the life insurance and funeral service space
• Develop and maintain funnel tracking systems and analytics for recruitment
• Spearhead public relations efforts to elevate the company's brand image in the life insurance sector
• Drive brand awareness campaigns through owned, earned, and paid media channels
• Manage reputation strategy and outbound messaging
• Create, execute, and track cross-marketing campaigns with other SNFC companies
• Lead and execute on funeral home-specific marketing efforts to strengthen B2B partnerships and customer referrals
• Plan and collaborate on creative execution for conventions, paid social campaigns, and digital activations
• Develop, execute, and collaborate on creative for traditional and digital channels including print advertising, website, email marketing, and SEO work
• Supervise design and delivery of the annual report in collaboration with the creative team
• Perform market research and competitor analysis to inform decision-making and identify growth opportunities
• Analyze performance data from past campaigns to optimize spend and impact
• Collaborate cross-functionally to test new strategies and unlock new market segments
• Develop and refine long-term marketing strategies aligned with company goals
• Foster cross-departmental collaboration, especially with sales, compliance, operations, and design

Requirements

• Proven experience in talent/recruiting strategy at the national or regional level
• Strong track record in brand management, public relations, and strategic planning
• Analytical mindset with hands-on experience in data-driven marketing
• Exceptional communication, leadership, and relationship-building skills
• Experience with marketing technology platforms and CRM tools

Nice to Have

• Experience within the financial, insurance or end of life planning markets
• 5+ years of experience in managing high performing cross functional teams
• Proficient in Spanish: fluent speaking, reading, and writing skills

Qualifications

• Experience within the financial, insurance or end of life planning markets
• 5+ years of experience in managing high performing cross functional teams
• Proficient in Spanish: fluent speaking, reading, and writing skills

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance