Director of Partnerships

About the Role

Key Responsibilities

• Design and execute a scalable strategy for acquiring, onboarding, and nurturing marketing and channel partners.
• Identify, recruit, and activate high-value associations, affiliates, resellers, and industry organizations.
• Launch co-branded campaigns, webinars, events, and content with partners to drive qualified leads and customer acquisition.
• Create partner program infrastructure, including onboarding flows, marketing toolkits, incentive structures, and performance dashboards.
• Manage and grow partner relationships through regular communication, strategic planning, and performance reviews.
• Work with marketing, sales, product, and customer success teams to align partner efforts with overall company goals.
• Define KPIs, track campaign success, and iterate on strategy to maximize ROI and long-term impact.
• Hire and manage a team focused on partner marketing, relationship management, and growth initiatives.

Requirements

• 8-10+ years of experience in partnerships, channel marketing, or affiliate program management (preferably in SaaS, digital marketing, or tech).
• Proven success building scalable partner programs that drive measurable revenue.
• Strong understanding of co-marketing strategies and partner acquisition funnels.
• Experience engaging SMBs via associations, influencer networks, or niche communities.
• Excellent relationship-building and communication skills.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
• A growth mindset and “builder” mentality—you're equally strategic and hands-on.

Nice to Have

• Experience in SaaS, digital marketing, or tech industries.
• Experience working with associations, influencer networks, or niche communities.