Director of Pre-Arrival Marketing

About the Role

Key Responsibilities

• Provide recommendations and take actions based on strategic objectives to support operations of the Pre-Arrival marketing team.
• Drive the process to effectively manage leads, schedule agents, recruit, train, and retain team members.
• Build proformas, coding, reporting, and incentives to drive budgeted tours through the pre-arrivals channel for members and guests.
• Expand the company's capacity to identify and reach potential customers through promotions, physical marketing locations, and marketing representatives.
• Collaborate with Directors of Marketing for both Domestic and Japan markets.
• Achieve key revenue and expense-related metrics on a monthly or quarterly basis.
• Work closely with Sales and Business management leaders to achieve mutual goals.
• Establish and monitor on-site and off-site marketing systems to generate prospects from local tourists, hotel guests, owners of vacation packages, owner referrals, and special events.
• Oversee management teams for all on-property and off-property marketing.
• Develop, implement, and manage marketing programs to generate tours and improve key success metrics.
• Analyze ongoing results by source and business unit to increase performance or efficiency.
• Develop and deliver training programs for marketing team members.
• Analyze reports to determine performance of programs and incentives, and implement improvements.
• Monitor programs to enhance tour show percentages and minimize tour changes.
• Recruit, train, develop, and motivate Marketing Managers, Team Leaders, and Marketing Executives.
• Design and implement incentives and reward programs to motivate staff.
• Assist in the development of annual marketing plans and budgets.

Requirements

• BA/BS/Bachelor's Degree
• Able to work flexible schedules including mornings, evenings, weekends, and holidays
• 3+ years of Vacation Ownership experience
• 5+ years of management experience
• Computer proficiency in Salesforce and Clarity
• Proven ability to exceed performance targets and deliver customer satisfaction
• Excellent leadership skills and ability to motivate and train teams

Nice to Have

• Excellent communication skills with the ability to read, write, and speak fluent English and Japanese

Benefits & Perks

• Base annual salary of $100,000 plus bonuses governed by a compensation plan
• Targeted annual earnings of $150,000 per year
• Long Term Incentive Plan, which may include restricted stock units, stock options, and/or performance stock units
• Relocation support
• Medical, Dental, and Vision insurance from Day One
• 401(k) plan with company match
• Life insurance
• Company stock purchase program
• Access to outstanding Team Member benefits, discount travel programs, and more
• Generous Paid Time Off and Paid Sick Days
• Team Member Recognition and opportunities for learning and advancement