Sr. Director, Marketing- Business Solutions

About the Role

Key Responsibilities

• Develop and implement marketing strategy for Commercial Services that align with business objectives, focusing on customer acquisition, retention, revenue growth and market expansion
• Represent Commercial Services on brand strategy development
• Lead and mentor a high-performing marketing team, fostering a culture of innovation and continuous improvement
• Create and execute internal and external marketing communication strategies for Commercial Services consistent with overall corporate style and approach
• Develop the marketing strategy for new and existing products
• Oversee implementation of marketing campaigns through thorough market research, including campaigns, events, digital/social marketing, direct marketing, public relations, branding, content strategy and creation, promotions, and product launches
• Manage and maintain business analytics for marketing campaigns and adjust plans based on findings to optimize performance
• Support sales regions by providing tools, materials, and presentations to meet their commercial objectives
• Develop Go-To-Market strategies for products, solutions, and Commercial Services as a whole
• Manage marketing budget to ensure efficient resource allocation and maximize ROI
• Work closely with product management to define marketing strategies, materials, and programs
• Develop and support marketing plans for Partner, Carrier/Wholesale, GEMS, and Cell Backhaul teams
• Enhance customer relationship management and develop customer journey processes
• Oversee social media presence and direct programs to improve reputation and recognition
• Analyze competitive environment and business trends continuously
• Maintain knowledge of evolving marketing trends and best practices, applying learnings to campaigns
• Develop strategies to drive connects and revenue
• Create standalone initiatives to drive activities
• Strategize projects to establish market positioning and recommend new tactics, channels, and vendor partnerships
• Manage outside vendors and event support as needed
• Create sales enablement programs, campaigns, and initiatives to educate the sales force
• Drive awareness of Commercial Services in the market and within the company

Requirements

• Bachelor's Degree in Marketing, Business Administration or related field
• Minimum of 10 years of experience in marketing, preferably in B2B
• At least 5 years in a leadership role within the telecommunications industry (preferred)
• Proven track record of developing and executing successful marketing strategies that drive business growth
• Experience in direct marketing utilizing behavior modeling to drive sales through segmentation, offers, positioning, and creative formats/media
• Strong understanding of digital marketing including paid and organic media, content creation, and brand management
• Excellent analytical skills with the ability to interpret complex data and make data-driven decisions
• Exceptional communication and interpersonal skills to lead and inspire a diverse marketing team
• Proficiency in marketing automation tools and CRM systems
• Highly productive with the ability to prioritize multiple tasks
• Demonstrated competency in writing, proof-reading, and creative production
• Willingness and ability to quickly learn and understand the industry and company products
• Excellent presentation, collaboration, and problem-solving skills

Nice to Have

• Experience in B2B marketing within the telecommunications industry
• Experience managing marketing budgets and vendor relationships
• Knowledge of customer journey development and CRM systems

Qualifications

• Bachelor's Degree in Marketing, Business Administration or related field
• Minimum of 10 years of marketing experience
• At least 5 years in a leadership role within the telecommunications industry (preferred)

Benefits & Perks

• Paid time off, paid holidays, sick time
• Tuition reimbursement
• 401(k) retirement plan with employer match
• Employee discount program
• Insurance options including medical, dental, vision, life, and STD insurance
• Paid vacation starting at 80 hours per year, increasing with tenure
• Floating holiday of 40 hours per year
• Paid holidays (7 days per year)
• Paid sick leave as per state/local laws