Sr. Director, Marketing- Business Solutions

About the Role

Key Responsibilities

• Develop and implement marketing strategy for Commercial Services that align with business objectives, focusing on customer acquisition, retention, revenue growth, and market expansion
• Represent Commercial Services on brand strategy development
• Lead and mentor a high-performing marketing team, fostering a culture of innovation and continuous improvement
• Create and execute internal and external marketing communication strategies for Commercial Services consistent with overall corporate style and approach
• Develop marketing strategies for new and existing products
• Oversee campaign development by conducting market research to identify trends, customer needs, and competitive landscape, including campaigns, events, digital/social marketing, direct marketing, public relations, branding, content creation, promotions, and product launches
• Manage and analyze marketing campaign data to optimize performance
• Support sales regions by providing tools, materials, and presentations to meet their objectives
• Guide the day-to-day activities of the marketing team
• Ensure marketing objectives are implemented and tracked effectively
• Develop Go-To-Market strategies for products, solutions, and services
• Manage marketing budget to ensure efficient resource allocation and ROI
• Collaborate with product management to define marketing strategies and materials
• Support and develop marketing plans for partner, carrier/wholesale, GEMS, and Cell Backhaul teams
• Enhance customer relationship management and develop customer journey documentation
• Oversee social media presence and direct programs to improve reputation and recognition
• Analyze competitive environment and business trends continuously
• Maintain knowledge of marketing trends and best practices, applying learnings to campaigns
• Develop strategies to increase market connect and revenue
• Create standalone initiatives to drive activities
• Strategize projects to establish market positioning and recommend new tactics, channels, and vendor partnerships
• Manage outside vendors and event support as needed
• Create sales enablement programs, campaigns, and initiatives to educate the sales force
• Drive awareness of Commercial Services within the market and company

Requirements

• Bachelor's Degree in Marketing, Business Administration or related field
• Minimum of 10 years of experience in marketing, preferably in B2B
• At least 5 years in a leadership role within the telecommunications industry
• Proven track record of developing and executing successful marketing strategies that drive business growth
• Experience in direct marketing utilizing behavior modeling for targeted segmentation and offers
• Strong understanding of digital marketing including paid and organic media, content creation, and brand management
• Excellent analytical skills to interpret complex data and make data-driven decisions
• Exceptional communication and interpersonal skills to lead and inspire a diverse team
• Proficiency in marketing automation tools and CRM systems
• Ability to prioritize multiple tasks effectively
• Strong writing, proof-reading, and creative production skills
• Willingness and ability to quickly learn industry and company products
• Excellent presentation, collaboration, and problem-solving skills

Nice to Have

• Experience in B2B marketing within the telecommunications industry
• Experience with marketing automation tools and CRM systems

Benefits & Perks

• Paid time off, holidays, and sick leave
• Tuition reimbursement
• 401(k) retirement plan with employer match
• Medical, dental, vision, life, and STD insurance options
• Employee discount program
• Paid holidays and floating holiday
• Paid sick leave
• Base salary range of $165,000 - $205,000 plus bonus, benefits, and commissions