Principal Global Integrated Marketing Campaign Manager

About the Role

Key Responsibilities

• Oversee the collaborative development of marketing strategies that span across multiple channels and regions.
• Lead the development of integrated campaigns, communicating strategy, intended outcomes, audience targeting, tactics, and key metrics to cross-functional teams and executive leadership.
• Streamline efforts across teams to implement campaigns effectively and ensure a unified strategy across marketing channels.
• Stay informed on industry trends, competitive landscape, customer behavior, and emerging technologies to inform campaign strategy.
• Monitor and report on the effectiveness of marketing campaigns, developing insights and recommendations for optimization.
• Collaborate extensively with Sales, Product Marketing, Digital, Events, BDRs, GMO, and senior leadership to influence and ensure alignment.
• Develop and communicate end-to-end campaign plans, including strategy, activation, and regional pursuits.
• Coordinate campaign execution across content, channels, and related teams, ensuring consistent messaging and alignment.
• Analyze campaign performance and communicate insights and opportunities for improvement to enhance marketing impact.

Requirements

• Experience in developing and managing integrated marketing campaigns across multiple channels and regions.
• Strong ability to communicate strategy, tactics, and performance metrics to cross-functional teams and leadership.
• Knowledge of industry trends, customer behavior, and emerging technologies relevant to marketing.
• Ability to analyze campaign performance data and derive actionable insights.
• Excellent collaboration and influence skills across diverse teams and stakeholders.
• Experience with campaign planning, execution, and optimization.

Nice to Have

• Experience with B2B marketing and enterprise-level campaigns.
• Familiarity with marketing automation and analytics tools.
• Knowledge of Adobe products and digital marketing technologies.

Qualifications

• Senior level experience in marketing or related field.
• Proven track record in managing large-scale integrated marketing campaigns.

Benefits & Perks

• Competitive salary range of $141,200 to $249,700 annually, depending on location and experience.
• Potential eligibility for long-term incentives such as equity awards.
• Comprehensive benefits package (not specified but implied).