Sr. Director, Marketing- Business Solutions

About the Role

Key Responsibilities

• Develop and implement marketing strategy for Commercial Services that align with business objectives, focusing on customer acquisition, retention, revenue growth, and market expansion.
• Represent Commercial Services on brand strategy development.
• Lead and mentor a high-performing marketing team, fostering a culture of innovation and continuous improvement.
• Create and execute internal and external marketing communication strategies for Commercial Services consistent with overall corporate style and approach.
• Develop the marketing strategy for new and existing products.
• Oversee implementation of marketing campaigns by conducting thorough market research to identify trends, customer needs, and competitive landscape, including campaigns, events, digital/social marketing, direct marketing, public relations, branding, content strategy and creation, promotions/offers/pricing, and product launches.
• Manage and maintain business analytics for marketing campaigns and adjust plans based on findings to optimize performance.
• Support sales regions by providing tools, materials, and presentations to meet their commercial objectives.
• Guide the day-to-day activities of the marketing team and ensure objectives are met.
• Develop Go-To-Market strategies for products, solutions, and Commercial Services as a whole.
• Manage the marketing budget to ensure efficient resource allocation and maximize ROI.
• Work closely with the product management team to define marketing strategies, materials, and programs.
• Develop and support marketing plans for partner, carrier/wholesale, GEMS, and Cell Backhaul teams.
• Enhance customer relationship management and develop customer journey processes.
• Oversee social media presence and direct programs to improve reputation and recognition.
• Analyze the competitive environment and business trends continuously.
• Maintain knowledge of evolving marketing trends and best practices, applying learnings to campaigns.
• Develop strategies to drive connections and revenue, including standalone initiatives.
• Strategize projects to establish market positioning and recommend new tactics, channels, and vendor partnerships.
• Manage outside vendors and event support as needed.
• Create sales enablement programs, campaigns, and initiatives to educate the sales force on products, market landscape, buyer personas, and sales skills.
• Drive awareness of Commercial Services in the market and within the company.

Requirements

• Bachelor's Degree in Marketing, Business Administration or related field.
• Minimum of 10 years of experience in marketing, preferably in B2B, with at least 5 years in a leadership role within the telecommunications industry.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Experience in direct marketing utilizing behavior modeling to drive sales through segmentation, offers, and positioning.
• Strong understanding of digital marketing including paid and organic media, content creation, and brand management.
• Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
• Exceptional communication and interpersonal skills to lead and inspire a diverse marketing team.
• Proficiency in marketing automation tools and CRM systems.
• Highly productive with the ability to prioritize multiple tasks.
• Demonstrated competency in writing, proof-reading, and creative production.
• Willingness and ability to quickly learn and understand the industry and company products.
• Excellent presentation, collaboration, and problem-solving skills.

Nice to Have

• Experience working within the telecommunications industry.
• Experience managing marketing budgets and vendor relationships.
• Knowledge of customer relationship management and customer journey development.

Qualifications

• Bachelor's Degree in Marketing, Business Administration or related field
• Minimum of 10 years of marketing experience with at least 5 years in leadership within telecommunications

Benefits & Perks

• Paid time off, paid holidays, sick time
• Tuition reimbursement
• 401(k) retirement plan with employer match
• Insurance options including medical, dental, vision, life, and STD
• Employee discount program
• Starting at 80 hours of paid vacation per year, increasing with tenure
• Floating holiday of 40 hours per year
• Paid holidays (7 days per year)
• Paid sick leave as per state/local laws