Director of Product Marketing

UKG

Sunrise, FL

Full Time

Director

160k-230k

8 days ago

Job Description

About the Role

UKG is the largest U.S.-based private software company with 80,000 customers across 150 countries. The company is dedicated to inspiring organizations to become great workplaces through award-winning HR technology. UKG fosters an inclusive culture with active employee resource groups, caring leadership, and benefits that support personal and professional growth. The role of Director of Product Marketing involves leading product marketing for UKG Ready, defining positioning, messaging, and go-to-market strategies to differentiate the product in a competitive market, and working closely with cross-functional teams to ensure alignment and impactful market presence.

Key Responsibilities

Define the market strategy for UKG Ready, including target segments, buyer personas, archetypes, and competitive differentiation.
Develop precise, compelling product positioning and messaging that resonates with key audiences and reinforces the UKG brand.
Lead strategic product launches from planning through execution, ensuring cross-functional alignment and measurable impact.
Partner with Sales and Demand Generation to create effective sales enablement strategies, playbooks, and market narratives.
Lead market and competitive intelligence initiatives to inform product strategy and sales positioning.
Translate insights into actionable recommendations for Product, Sales, and Executive leadership.
Manage and grow a team of product marketers, fostering a culture of collaboration, strategic thinking, and excellence.
Mentor team members in upstream marketing skills such as market analysis, messaging frameworks, and strategic planning.
Work closely with Product Management to align product roadmaps with market opportunities.
Serve as a key voice in the leadership team to ensure market perspective drives decision-making.

Requirements

10+ years in product marketing or related roles, with at least 5 years in a leadership position.
Proven track record of building and executing upstream product marketing strategies in a B2B SaaS environment.
Strong background in market segmentation, competitive positioning, and go-to-market strategy.
Exceptional leadership skills, with experience managing and developing high-performing teams.
Excellent storytelling, communication, and presentation skills.
Ability to influence at all levels of an organization, including executive leadership.
Experience in HR technology or workforce management is a plus, but not required.

Nice to Have

HR technology or workforce management experience.

Qualifications

Educational background is not explicitly specified, but extensive experience in product marketing and leadership is required.

Benefits & Perks

Competitive pay range of $159,900 to $229,800, with potential short-term and long-term incentives.
Comprehensive benefits package available on UKG careers site.
Work in a hybrid model with 3 days per week in the Sunrise office.

Working at UKG

UKG takes pride in its award-winning workplace culture that inspires purpose. The company values inclusivity, active employee resource groups, caring leadership, and a collaborative, team-first approach to leadership. UKG promotes a culture that supports personal and professional thriving, emphasizing purpose-driven work and a strong sense of community.

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