Director of Product Marketing

About the Role

Key Responsibilities

• Develop and execute multichannel product marketing strategies and campaigns to drive awareness, adoption, and growth of K-8 English Language Development and Spanish Language Arts supplemental solutions.
• Create persuasive positioning and messaging that emphasizes the value and impact of our solutions for educators and multilingual learners.
• Perform market research by identifying key thought leaders and analyzing competitors to discover opportunities, trends, and customer needs within the English Learner and Spanish-language education sectors to help position BEC as a top ELD and SLD solutions provider.
• Collaborate with product development, sales, and professional development teams to align marketing initiatives with product features, educator needs, and learning outcomes.
• Create and oversee the development of marketing and sales assets, including flyers, brochures, direct mail, social media, and sales presentations that resonate with educators and decision-makers.
• Develop and manage go-to-market strategies, including product launches, sales enablement, and demand-generation campaigns.
• Partner with sales teams to provide training, messaging, and collateral that effectively communicates product benefits to school districts and educators.
• Track and analyze key marketing metrics to optimize campaign performance and inform future strategies, including customer retention.
• Represent the company at industry conferences, webinars, and other key events to promote our supplemental solutions.

Requirements

• 7+ years of management experience in educational publishing and marketing.
• Proven track record of growing revenue-driven campaigns from strategy through to execution.
• Expertise in K-8 English Language Development and Spanish Language Arts.
• Strong background in market research, competitive analysis, and data-driven decision-making.
• Exceptional communication and storytelling skills, with the ability to craft compelling messaging for diverse audiences.
• Proven ability to collaborate cross-functionally and lead strategic initiatives from concept to execution.
• Experience in digital marketing, content marketing, and sales enablement strategies.
• Strong project management skills with the ability to prioritize multiple initiatives effectively and in a fast-paced environment.
• Bachelor's degree in Marketing, Education, Business, or a related field (Master's preferred).
• Fluent in English and Spanish (verbal and written).

Nice to Have

• Master's degree in Marketing, Education, Business, or a related field.

Qualifications

• Bachelor's degree in Marketing, Education, Business, or a related field (Master's preferred).
• Fluent in English and Spanish (verbal and written).

Benefits & Perks

• Competitive salary, benefits, and professional growth opportunities.