Director of Product Marketing

About the Role

Key Responsibilities

• Develop comprehensive go-to-market strategies for new product launches, feature releases, and market expansion initiatives.
• Define positioning and messaging frameworks that differentiate the platform in competitive markets.
• Lead competitive intelligence efforts, creating battle cards and win/loss analysis to impact sales performance.
• Establish scalable processes and frameworks for the product marketing function.
• Build cross-functional relationships to support team collaboration as the function grows.
• Drive customer research initiatives to understand buyer personas, purchasing criteria, and decision-making processes.
• Oversee development of sales enablement materials, including pitch decks, demo scripts, objection handling guides, and competitive positioning.
• Create compelling marketing content across channels, such as website copy, webinars, and thought leadership pieces.
• Develop customer marketing programs to drive adoption, engagement, satisfaction, and cross-sell.
• Build customer advocacy initiatives, including reference programs, case studies, and success stories.
• Partner with Customer Success teams to create onboarding and retention campaigns aimed at reducing churn.

Requirements

• 6+ years of product marketing experience in B2B SaaS environments, with construction technology or HR technology experience preferred.
• 2+ years of people management experience.
• Proven experience building product marketing functions from the ground up and scaling into team leadership.
• Strong track record of successful product launches and go-to-market execution.
• Experience with enterprise sales cycles and complex buyer journeys.
• Ability to develop comprehensive go-to-market strategies aligned with business objectives.
• Experience leading organizational transitions, product migrations, and process improvements.
• Deep understanding of B2B buyer behavior and decision-making processes.
• Effective cross-functional collaboration skills across Sales, Product, Customer Success, and Marketing teams.
• Comfort with analytics and data-driven decision making.
• Exceptional written and verbal communication skills.

Nice to Have

• Experience in construction technology or HR technology sectors.
• Experience in change management and organizational transitions.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product marketing and management is required.

Benefits & Perks

• Competitive compensation package.
• Comprehensive benefits.
• Generous time-off policy.
• Opportunities for both on-site and remote work.
• A collaborative culture that emphasizes training, growth, and internal advancement.