Director of Product Marketing

Insight Global

Stamford, CT

Full Time

Director

150k-190k

about 1 month ago

Job Description

About the Role

Insight Global is hiring a Director of Product Marketing for a leading fortune 500 company. This strategic role is responsible for developing and executing marketing strategies across the buyers journey to drive product awareness, preference, purchase, retention, and growth. The Director will define positioning, messaging, and target audience strategies, lead go-to-market plans for new products and features, and translate technical capabilities into compelling business outcomes. Collaboration with integrated marketing teams is essential to create content that supports each stage of the buyer journey. The role requires experience marketing to CIOs and senior IT decision-makers, with a strong understanding of IT personas and enterprise technology solutions. The position offers a full-time salary of 150-190k and emphasizes creating inclusive environments where people can bring their full, authentic selves to work.

Key Responsibilities

Develop and execute marketing strategies across the entire buyer's journey to drive product awareness, preference, purchase, retention, and growth.
Define positioning, messaging, and target audience strategies for various products and features.
Lead go-to-market plans for new products and features, ensuring successful launches.
Translate technical capabilities into compelling business outcomes for executive audiences.
Collaborate with integrated marketing teams to create content supporting each stage of the buyer journey.
Manage and lead teams and cross-functional collaboration efforts.

Requirements

10+ years of B2B Product Marketing expertise.
Proven ability to position and message technology products effectively.
IT product knowledge in data and networking, enterprise TV, unified communications, internet, WIFI, connectivity, managed switching, private networking (e.g., Ethernet), SD-WAN, and cybersecurity services.
Strong leadership experience managing teams and cross-functional collaboration.
Results-driven mindset with demonstrated success in driving revenue, EBITDA, and key performance indicators.
Ability to translate complex technical offerings into clear messaging and positioning for executive audiences.
Experience developing product marketing strategies focusing on target audience prioritization, positioning, and messaging.
Understanding of subscription-based business models, including telecom, SaaS, data centers, or MSPs.
Experience with go-to-market strategy and product launches.
Bachelor's degree required.
Experience in enterprise tech, ideally in telecom, data centers, or MSPs.

Nice to Have

Experience with one-on-one selling or sales engineering.

Qualifications

Bachelor's degree.

Benefits & Perks

Full-time role with a base salary of 150-190k.

Working at Insight Global

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters.

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