Director of Product Marketing, Enterprise Imaging

About the Role

Key Responsibilities

• Drives the most effective go to market strategy for the current Enterprise Imaging product portfolio which includes a point-of-care ultrasound management solution, VNA, enterprise viewer and other ancillary products ensuring we exceed booking and revenue objectives.
• Develops and drives the market and sales introduction strategy for new products ensuring we exceed initial targets.
• Develops and maintains regional and national reference sites, ensuring they are always prepared to promote and provide reference for our solution, and that the process for utilizing is well defined and organized.
• Collaborates closely with MI sales leaders to ensure sales always has the selling tools needed to be successful, to provide subject matter expertise, and demonstration support as needed.
• Maintains a high level of market interest and lead generation in product portfolio through effective promotional messaging and activity, in collaboration with marketing communications and sales leadership.
• Works collaboratively with training managers to ensure all sales levels are prepared to effectively execute our go to market strategy and exceed goals.
• Works with marketing communications to ensure trade shows are well planned, aligned with strategy, and well executed.
• Develops a market-facing communications strategy for external messaging via e-communications, web, symposiums, customer profiles, webinars, and society work, ensuring visibility and alignment.
• Works with sales leadership and marketing communications to ensure inside sales campaigns are effective, targeted, and measured.
• Supports the RFP team as a subject matter expert, ensuring responses are complete, accurate, and effective.
• Works with the demo team to ensure the demo environment is current and effective.
• Collaborates with product management to provide market intelligence, competitive feedback, and product need input, ensuring product roadmaps align with market and customer needs.
• Collaborates with other marketing directors to ensure consistency in approach and communications.
• Ensures compliance with all applicable FDA, ISO 13485, and other relevant regulations and standards.
• Maintains vendor credentialing requirements for hospital and facility access.

Requirements

• BA/BS/MA, with 8+ years of progressive experience in Healthcare / Radiology Informatics product marketing.
• Extensive experience in software promotion.
• Experience managing software product roadmaps and supporting software development collaboration.
• Experience managing or supporting teams in Enterprise Imaging.
• Broad expertise in marketing and sales, including strategic planning, go to market product planning, and pricing strategies.
• Proven track record of overachievement.
• Ability to work cross-functionally and create business impact.
• Strong organizational and multitasking skills.
• Problem-solving, analytical, and strategic thinking abilities.
• Strong customer orientation.
• Excellent communication skills—presentation, written, and oral.
• Strong interpersonal skills and ability to communicate with diverse individuals.
• Good judgment and decision-making skills.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word).
• Proficiency in Salesforce.com.
• Effective time management skills.
• Ability to anticipate communication and planning needs at all levels.
• Ability to drive action plans with both direct and indirect authority, meeting deadlines.

Nice to Have

• Experience in healthcare or radiology informatics product marketing.
• Experience with regulatory compliance in medical device standards.
• Experience in developing and executing marketing campaigns and promotional strategies.

Qualifications

• Educational background with BA/BS/MA degree.

Benefits & Perks

• Not explicitly specified in the description.