Director of Product Marketing, Enterprise Imaging

Fujifilm

Boise, ID

Full Time

Director

about 1 month ago

Job Description

About the Role

The Director of Product Marketing, Enterprise Imaging manages the go-to-market strategy and needs for the portfolio of products sold into the Enterprise Imaging market. The role involves promoting the portfolio and brand, ensuring high customer satisfaction and referenceability, including customers in promotional strategies, managing external promotional activities such as trade shows, engaging with market society activities, and supporting sales to be successful. The position requires close collaboration with customers, sales, marketing communications, product management, and cross-functional departments within the organization.

Key Responsibilities

Drives the most effective go-to-market strategy for the current Enterprise Imaging product portfolio, including solutions like point-of-care ultrasound management, VNA, enterprise viewer, and other ancillary products, ensuring exceeding booking and revenue objectives.
Ensures effective promotion of the portfolio and brand, maintaining high customer satisfaction and referenceability.
Includes customers in promotional strategies and ensures external promotional activities such as trade shows are effective.
Works closely with customers, sales, marketing communications, and product management teams to support market engagement and sales success.
Demonstrates effective leadership and partnership within the HCUS Medical Informatics organization and other cross-functional departments.

Requirements

Experience in developing and executing go-to-market strategies for healthcare or imaging products.
Strong collaboration and leadership skills to work effectively across multiple teams and with customers.
Ability to promote and support a portfolio of complex healthcare imaging solutions.
Proven success in achieving sales, booking, and revenue objectives in a healthcare or medical imaging environment.

Working at Fujifilm

At FUJIFILM Healthcare Americas Corporation, the company is on a mission to innovate for a healthier world, fostering a dynamic and flexible environment that fuels creativity and drive. The organization values passionate, driven individuals and emphasizes collaboration, innovation, and making a difference in healthcare and related industries.

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