Director of Product Marketing, Enterprise Imaging

About the Role

Key Responsibilities

• Drives the most effective go-to-market strategy for the current Enterprise Imaging product portfolio, including solutions like point-of-care ultrasound management, VNA, enterprise viewer, and ancillary products, ensuring exceeding booking and revenue objectives.
• Develops and drives the market and sales introduction strategy for new products, aiming to exceed initial targets.
• Develops and maintains regional and national reference sites, ensuring they are always prepared to promote and provide references for solutions, with well-defined and organized utilization processes.
• Collaborates closely with MI sales leaders to ensure sales teams have the necessary selling tools, subject matter expertise, and demonstration support.
• Maintains high market interest and lead generation through effective promotional messaging and activities, in collaboration with marketing communications and sales leadership.
• Works with training managers to ensure sales teams are prepared to execute go-to-market strategies and exceed goals.
• Coordinates with marketing communications to plan, align, and execute trade shows that promote the product portfolio.
• Develops a market-facing communications strategy for external messaging via e-communications, web, symposiums, customer profiles, webinars, and society activities, ensuring visibility and alignment with sales and other departments.
• Works with sales leadership and marketing communications to ensure effective inside sales campaigns that are targeted and measured.
• Supports the RFP team as a subject matter expert, ensuring responses are complete, accurate, and effective.
• Collaborates with the demo team to keep the demo environment current and effective.
• Provides competitive feedback, market intelligence, and product needs input to the product management team based on sales and customer activity.
• Ensures compliance with FDA, ISO 13485, and other applicable regulations and standards.
• Participates in corporate activities, fosters a collaborative team environment, and promotes a culture of superior customer experience.

Requirements

• BA/BS/MA degree with 8+ years of progressive experience in Healthcare / Radiology Informatics product marketing.
• Extensive experience in software promotion and managing software product roadmaps.
• Experience managing or supporting teams in Enterprise Imaging.
• Broad expertise in marketing and sales, including strategic planning, go-to-market product planning, and pricing strategies.
• Proven track record of overachievement.
• Strong cross-functional collaboration and business impact creation skills.
• Ability to organize and manage multiple priorities and direct reports.
• Problem-solving, strategic and tactical analysis skills.
• Strong customer orientation and results-driven mindset.
• Excellent communication skills—presentation, written, and oral.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and Salesforce.com.
• Effective time management and proactive communication skills.
• Ability to drive action plans with both direct and indirect authority, meeting deadlines.

Nice to Have

• Experience in healthcare or radiology informatics software development.
• Experience with regulatory compliance related to medical devices.
• International travel experience (up to 25%).

Qualifications

• Educational background: BA/BS/MA degree.

Benefits & Perks

• Not explicitly specified in the description.