Director, Product Marketing Strategy - Roasted Coffee

Chobani

New York, NY

Full Time

Director

148k-222k

3 days ago

Job Description

About the Role

La Colombe is hiring a strategic leader to own the roasted coffee product portfolio. This role will lead innovation, performance tracking, and cross-channel alignment for roasted formats, ensuring La Colombe's offerings remain best-in-class across retail, café, and e-commerce. La Colombe is a leading coffee roaster committed to ethical trade, community empowerment, and high-quality coffee, operating cafes across major U.S. cities and offering products worldwide. The company was acquired by Chobani in 2023 and emphasizes values of equity, quality, and accessibility.

Key Responsibilities

Lead strategy and execution for all roasted coffee product including packaging updates and sales support
Develop and manage the innovation pipeline for roasted formats, from concept to launch
Ensure alignment across all channels (retail, café, e-commerce) for product launches, pricing, and positioning
Track and analyze product performance, using insights to refine strategy and drive growth
Partner with R D, marketing, sales, and operations to bring products to market effectively
Partner with business unit leads on go-to-market strategies while developing product positioning and messaging
Own and develop pricing that is cohesive across all channels
Equip the sales team with tools and resources such as sales decks, training materials, and competitive intelligence
Monitor and analyze product performance using data and KPIs to adjust strategies and optimize offerings
Build and foster relationships with customers to enhance product offerings and roadmap

Requirements

Bachelor's degree in Business, Marketing, or related field
8-10 years of experience in product strategy or brand management, preferably in CPG or within the café space
Strong understanding of coffee or beverage categories is a plus
Excellent project management and communication skills

Qualifications

Educational background in Business, Marketing, or related field
Experience in product strategy or brand management
Knowledge of coffee or beverage categories (preferred)

Benefits & Perks

Comprehensive benefits package including medical, dental, and vision coverage
Disability insurance, health savings account, flexible spending accounts, and tuition reimbursement
401k match of 100% on up to 5% of eligible pay
Fertility and childcare assistance
12 weeks of parental leave at full pay after six months of employment
Wellness resources including employee assistance program, fitness discounts, wellness reimbursement, on-site gym access (certain locations), and a monthly wellness newsletter
Paid time off including 120 hours of PTO, 11 holidays, paid volunteer time off, and military service leave
Salary range: $148,000 - $222,000 plus bonus

Working at Chobani

La Colombe is committed to ethical trade, community empowerment, and raising standards for quality coffee. The company values innovation, sustainability, and inclusivity, fostering a culture of excellence and social responsibility.

Apply Now