Director, Product Marketing, Liberty Street, New York, NY

About the Role

Key Responsibilities

• Lead the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments.
• Engage with business segment leadership and their teams to ensure alignment with strategies, goals, and initiatives.
• Maintain collaboration with internal and external marketing partners to develop and deliver the marketing plan.
• Ensure market research and data analytics are incorporated into business strategy, marketing strategy, and ROI analysis.
• Refine the positioning and messaging for consumer lending products such as credit cards and loans.
• Deeply understand the consumer total addressable market, customer needs, and target audiences for each product.
• Conduct competitor benchmarking and identify opportunities for differentiation.
• Act as a trusted partner to Product teams and the General Manager of Lending to shape long-term marketing strategies.
• Create and lead cohesive marketing plans for the lending business, including product launches and GTM strategies.
• Partner with media, marketing operations, and customer experience teams to execute marketing strategies and GTM plans.
• Synthesize team work into meaningful outputs to sharpen marketing strategies and roadmap product marketing calendars.

Requirements

• Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration, or related field.
• 10+ Years in Integrated Marketing, Product Marketing, or a related field.
• 9+ Years in banking, fintech, or payments space, ideally in lending.
• 2+ years of experience leading a team and supporting team members' career development.
• Experience influencing product roadmaps and leading product marketing strategy.
• Excellent communication skills with the ability to connect data insights and tailor messaging.
• Decisive problem-solving skills and ability to handle complex situations.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Knowledge of regulatory implications of social media in financial services.
• Experience with social media monitoring tools, SEO, and social media strategy development.

Nice to Have

• Established work history demonstrated through work experience, training, military service, or education.

Qualifications

• Bachelor's Degree or equivalent work experience.
• Master's Degree in relevant fields (preferred).
• 10+ years in marketing-related roles.
• Experience in banking, fintech, or payments, especially in lending.

Benefits & Perks

• The base pay range is $123,750 to $200,000 USD annually, depending on skills, experience, and location.
• Access to Santander benefits (link provided in original description).