Director of Product Marketing, Enterprise Imaging

About the Role

Key Responsibilities

• Drives the most effective go-to-market strategy for the current Enterprise Imaging product portfolio, including solutions like point-of-care ultrasound management, VNA, enterprise viewer, and ancillary products, ensuring revenue and booking objectives are exceeded.
• Develops and executes the market and sales introduction strategy for new products to surpass initial targets.
• Maintains regional and national reference sites, ensuring they are prepared to promote and provide references for solutions, with well-defined and organized utilization processes.
• Collaborates with MI sales leaders to ensure sales teams have the necessary tools, subject matter expertise, and demonstration support to succeed.
• Maintains high market interest and lead generation through effective promotional messaging and activities, working closely with marketing communications and sales leadership.
• Works with training managers to ensure sales teams are prepared to execute go-to-market strategies and exceed goals.
• Coordinates with marketing communications to plan, align, and execute trade shows that promote the product portfolio.
• Develops a market-facing communications strategy utilizing e-communications, web, symposiums, customer profiles, webinars, and society activities, ensuring visibility and alignment with sales and other departments.
• Works with sales leadership and marketing communications to ensure effective, targeted inside sales campaigns with measurable results.
• Supports the RFP team as a subject matter expert, ensuring responses are complete and effective.
• Collaborates with the demo team to keep demonstration environments current and effective.
• Provides competitive feedback, market intelligence, and product needs input to product management based on sales and customer activity.
• Ensures compliance with FDA, ISO 13485, and other applicable regulations and standards.
• Participates in corporate activities and fosters a collaborative team environment, promoting employee development and transparent communication.

Requirements

• BA/BS/MA degree with 8+ years of progressive experience in Healthcare or Radiology Informatics product marketing.
• Extensive experience in software promotion and managing software product roadmaps.
• Experience supporting or managing teams in Enterprise Imaging.
• Broad expertise in marketing, sales, strategic planning, go-to-market product planning, and pricing strategies.
• Proven track record of overachievement and creating business impact.
• Strong cross-functional collaboration and organizational skills to manage multiple priorities and direct reports.
• Problem-solving, strategic, and tactical analysis skills.
• Customer-oriented mindset with the ability to communicate effectively with diverse individuals.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and Salesforce.com.
• Strong interpersonal skills, good judgment, and results-driven attitude.
• Effective time management and proactive communication skills.
• Physical ability to sit, stand, manipulate items, and lift up to ten pounds as required.
• Willingness to travel occasionally, including internationally, up to 25%.

Nice to Have

• Experience with medical device regulatory requirements and standards.
• Experience in healthcare solutions, diagnostic imaging, or related fields.
• Experience working in a fast-paced, dynamic environment.

Qualifications

• Educational background with BA/BS/MA degree.

Benefits & Perks

• Not explicitly specified in the description.