Director of Retail Marketing

About the Role

Key Responsibilities

• Set Strategy & Drive Execution: Lead the development and implementation of integrated marketing strategies that drive traffic and conversion in over 100 physical stores and digital channels.
• Guide campaign execution across paid media, in-store, influencer, and content channels in partnership with creative, social, and retail teams.
• Track trends and competitive activity to continually optimize marketing mix.
• Develop programs to introduce Hustler Hollywood and Lovers to new audiences regionally and nationally.
• Own Omni-Channel Retail Marketing: Create geo-targeted, seasonal campaigns and localized promotions to generate foot traffic and build community.
• Own the in-store experience—from window displays to visual merchandising and local events.
• Manage creative production and timelines across video, print, digital, and experiential assets.
• Manage marketing calendars, budgets, and KPIs to ensure efficiency, alignment, and growth.
• Evaluate campaign performance and consumer behavior data to inform future marketing strategies.
• Ensure brand consistency across all touchpoints, from email to endcap displays.
• Manage a cross-functional team of marketers, creatives, and external vendors to execute campaigns.
• Partner with eCommerce, Buying, Retail Ops, and Creative teams for brand alignment.
• Serve as a liaison for partnerships, brand collaborations, and third-party media relationships.

Requirements

• 7+ years of progressive marketing experience, with at least 2 years focused on brick-and-mortar retail strategy.
• 3+ years managing teams and cross-functional campaigns.
• Proven experience with content strategy, production timelines, and creative execution.
• Strong foundation in digital and traditional advertising—paid social, OOH, OTT, radio, retargeting.
• Experience planning and executing in-store events and activations that drive foot traffic.
• Experience driving brand awareness and relevancy through strategic partnerships, large-scale events, and collaborations.
• Disruptive and innovative mindset.
• Excellent copywriting, communication, and presentation skills.
• Deep understanding of retail customers, omni-channel journeys, and performance KPIs.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• Ability to sit and work at a computer for extended periods.
• Use of standard office and digital content equipment.
• Ability to lift up to 20 lbs as needed.
• Availability for occasional overnight travel and non-standard hours for events or shoots.

Nice to Have

• Experience in adult, lingerie, or wellness retail.
• Established influencer and affiliate marketing relationships.
• Passion for culture, trends, and inclusive branding.
• Comfortable representing the brand on-camera for social or live content.

Qualifications

• Bachelor's degree in Marketing, Business, or equivalent experience.

Benefits & Perks

• Comprehensive medical, dental, and vision coverage.
• 401(k) with company match.
• Paid holidays and generous PTO.
• Employee discounts and brand perks.