Director of Retail Marketing & Creative Services

About the Role

Key Responsibilities

• Supervise and mentor both the retail marketing and creative services teams.
• Provide the strategic vision for retail marketing and creative design initiatives across all imprints.
• Develop and execute national and regional campaigns focused on the independent bookstore and library markets.
• Oversee the creation of high-impact sales materials, gift catalogs, and conference presentations.
• Manage author events and travel coordination with a focus on author care.
• Direct planning and execution of seasonal sales conferences and industry trade shows.
• Foster and expand relationships with key B2B partners.
• Analyze and report on marketing effectiveness, campaign ROI, and budget adherence.
• Champion creative breakthroughs in design, language, and campaign development.
• Collaborate across departments to align marketing strategies with sales goals.

Requirements

• Bachelor's degree in Marketing, Communications, or related field OR equivalent relevant experience.
• Minimum 8 years of marketing experience, including 3+ years managing teams.
• Proven leadership in creative marketing, preferably within the publishing or media industries.
• Strong project management and budgeting skills; ability to evaluate ROI.
• Ability to develop strategic partnerships and navigate the independent book market.
• Excellent verbal and written communication skills.
• Collaborative leadership style and strong mentoring ability.
• Highly organized with attention to detail and ability to manage multiple priorities.
• Must Love Books!

Nice to Have

• Experience within the publishing or media industries.
• Experience managing national campaigns and trade shows.
• Experience developing sales materials and conference presentations.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field OR equivalent relevant experience.
• Minimum 8 years of marketing experience, including 3+ years managing teams.

Benefits & Perks

• Medical/Prescription drug insurance
• Dental, Vision, Health Care, Dependent Care
• Flexible Spending Account, Health Savings Account
• 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Generous paid time off