Director of Social Marketing

Coinbase

Charlotte, NC

Full Time

Director

254k-254k

3 days ago

Job Description

About the Role

At Coinbase, our mission is to increase economic freedom in the world by building the emerging onchain platform and shaping the future global financial system. We seek a strategic and results-driven Director of Social Marketing to lead Coinbase's online presence across multiple social platforms, engaging a global audience, amplifying our brand voice, and fostering meaningful conversations about crypto and Web3. Our work culture is intense and collaborative, with in-person participation required throughout the year, including team and company-wide offsites to foster connection and alignment.

Key Responsibilities

Own the development and execution of Coinbase's social marketing strategy, setting clear KPIs for success, managing external vendors and internal stakeholders that best engages with two core audiences - the crypto curious and the crypto forwards
Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns
Accelerate growth in social followings and engagement rates across all channels
Establish rigor and best practices for cross-functional collaboration with Product, Comms, Policy, and Brand teams to articulate our point of difference
Drive reporting and learnings through clear data-driven measurements
Ensure the social media strategy is operationalized, including calendar ownership, budget management, reporting, and cross-functional partnerships
Strategically coordinate with the Executive Leadership Team during moments of crisis or emergency, advising on urgent communications
Manage a team of social strategists and content managers to execute the social strategy effectively

Requirements

12+ years of experience driving social marketing in fast-paced, highly innovative, dynamic environments, with a preference for in-house and agency experience
5+ years of experience leading social marketing teams
Proven ability to articulate strategy and gain stakeholder buy-in, and to develop repeatable engagement formats
Deep understanding of brand and social metrics and their connection to business objectives
Strong analytical skills with the ability to leverage data to influence leadership
Ability to guide team members from strategy through execution and measurement
Experience building trusting relationships with executive stakeholders and acting as a trusted advisor in urgent situations

Nice to Have

Experience in Tech or Finance
Experience in Brand Marketing/Advertising or Communications

Qualifications

Formal educational background is not explicitly specified in the description

Benefits & Perks

Target annual salary range of $253,895—$298,700 USD
Target bonus and equity
Benefits including medical, dental, vision, and 401(k)

Working at Coinbase

Our work culture is intense and collaborative, emphasizing excellence, feedback, and building the future of finance alongside high-caliber colleagues. We foster connection and alignment through multiple annual in-person events, despite being a remote-first organization. We value feedback, innovation, and a shared commitment to our mission of increasing economic freedom worldwide.

Apply Now