Senior Social Strategist

About the Role

Key Responsibilities

• Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.)
• Analyze available insights and define overall strategy in terms of Distribution and Amplification, including competitive analysis if applicable
• Select platform and define role and objective of each one in the global plan
• Define content amplification principles including segmentation and contextualization approach
• Map all distribution segments per platform and associate budget needed based on KPI/objectives
• Recommend the format and placement to be leveraged based on the campaign objectives and budget limitations
• Define the right advertising pressure to achieve goals considering budget constraints
• Establish general tagging strategy, including conversion tracking, page-level conversion rates, and re-engagement tactics
• Develop the approach to custom targeting using available data and client knowledge
• Integrate A/B testing and messaging matrix into strategies to optimize response rates
• Prepare and present reporting for client/agency senior stakeholders based on performance drivers and KPIs
• Evaluate execution resources needed and draft budget

Requirements

• 3-5 years experience in social marketing with proven strategy development within social media
• Understanding of client's business challenges and ability to connect them with social strategies
• Expertise in social media and the wider digital communications landscape
• Passion for the evolving digital/social media environment with a strong point of view
• Research skills with the ability to generate data-based insights
• Strong communication, organizational, and time management skills
• Experience applying social/digital media personally, with links to relevant social spaces if applicable
• Previous experience in a social-oriented agency preferred

Nice to Have

• Experience in social-oriented agency

Qualifications

• Experience in social marketing (3-5 years)

Benefits & Perks

• Ogilvy celebrates its people fully, enthusiastically, and unhesitatingly
• Tools and autonomy to seek new paths and better ways of doing things
• Support from colleagues who are experts across the Ogilvy network
• Opportunities to do work of which you can be proud with inspiring teammates