Director of Social Marketing

About the Role

Key Responsibilities

• Own the development and execution of Coinbase's social marketing strategy, setting clear KPIs for success, managing external vendors and internal stakeholders.
• Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns.
• Accelerate growth in social followings and engagement rates across all channels.
• Establish rigor and best practices for cross-functional collaboration with Product, Comms, Policy, and Brand teams to articulate Coinbase's point of difference.
• Drive reporting and learnings through clear data-driven measurements.
• Operationalize the social media strategy, including calendar ownership, budget management, reporting, and cross-functional partnerships.
• Coordinate with the Executive Leadership Team during moments of crisis or emergency, advising on urgent communications.
• Manage a team of social strategists and content managers to execute the social strategy effectively.

Requirements

• 12+ years of experience driving social marketing in fast-paced, highly innovative, dynamic environments, with a preference for in-house and agency experience.
• 5+ years of experience leading social marketing teams.
• Proven track record of articulating strategy and gaining stakeholder buy-in.
• Deep understanding of brand and social metrics and their connection to business objectives.
• Strong analytical skills and ability to leverage data to influence leadership.
• Ability to guide team members from strategy through execution and measurement.
• Experience building trusting relationships with executive stakeholders and acting as a trusted advisor.

Nice to Have

• Experience in Tech or Finance.
• Experience in Brand Marketing/Advertising or Communications.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in social marketing is required.

Benefits & Perks

• Target bonus and target equity.
• Benefits including medical, dental, vision, and 401(k).
• Fully supported in-person participation and team/company offsites.