Director of Social Marketing

About the Role

Key Responsibilities

• Own the development and execution of Coinbase's social marketing strategy, setting clear KPIs for success, managing external vendors and internal stakeholders that best engages with two core audiences - the crypto curious and the crypto forwards
• Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns
• Accelerate growth in social followings and engagement rates across all channels
• Establish rigor and best practices for cross-functional collaboration with Product, Comms, Policy, and Brand teams to articulate Coinbase's point of difference
• Drive reporting and learnings through clear data-driven measurements
• Ensure the social media strategy is operationalized, including calendar ownership, budget management, reporting, and cross-functional partnerships
• Strategically coordinate with the Executive Leadership Team during moments of crisis or emergency, advising on urgent communications
• Manage a team of social strategists and content managers to execute the social strategy effectively

Requirements

• 12+ years of experience driving social marketing in fast-paced, highly innovative, dynamic environments, with a preference for in-house and agency experience
• 5+ years of experience leading social marketing teams
• Proven ability to articulate strategy and gain stakeholder buy-in, as well as develop engaging, repeatable formats
• Deep understanding of brand and social metrics and their connection to business objectives
• Strong analytical skills with the ability to leverage data to influence leadership
• Ability to guide team members from strategy through execution and measurement
• Experience building trusting relationships with executive stakeholders and acting as a trusted advisor in urgent situations

Nice to Have

• Experience in Tech or Finance
• Experience in Brand Marketing/Advertising or Communications

Qualifications

• Formal educational qualifications are not explicitly specified in the description

Benefits & Perks

• Target annual salary range of $253,895—$298,700 USD
• Target bonus and equity
• Benefits including medical, dental, vision, and 401(k)
• Fully supported in-person participation with multiple team and company-wide offsites annually