Director of Social Media

About the Role

Key Responsibilities

• Manages all of LSU's main social media accounts, including @LSU, @LSUPresident, and @LSUPolice, ensuring they rank highly nationally and in the Southeastern Conference.
• Monitors social media accounts to provide customer service, report issues, and manage crisis communications as part of the university's Emergency Operations Center (EOC) team.
• Researches and stays current on university events, social media trends, and technology to evaluate and improve social media reach and effectiveness.
• Manages the social media strategist and team of paid student assistants responsible for content creation and account monitoring.
• Plans and develops social media strategy, including content creation, advertising, and campaigns to support recruitment, retention, and university initiatives.
• Provides guidance and expertise to faculty and staff managing other LSU-affiliated social media accounts, including training on social media protocols and account management.
• Maintains and updates the LSU social media directory in collaboration with university units.
• Issues guidance and posts social media messaging during crisis situations, including nights and weekends, and reports to the EOC as essential personnel.

Requirements

• Bachelor's Degree in Communications, Journalism, Marketing or related field, or relevant experience with the required years of experience.
• 7+ years experience overseeing social media channels for a university or large organization.
• Experience in social media, public relations, or content development for promotional purposes.

Nice to Have

• Master's Degree in Communications.
• 10+ years experience overseeing social media channels for a university or large organization.

Qualifications

• Degree is not mandatory if candidate has relevant experience and meets the required years of experience.

Benefits & Perks

• Health, life, dental, and vision insurance.
• Flexible spending accounts.
• Retirement options.
• Various leave options and paid holidays.
• Wellness benefits.
• Tuition exemption for qualified positions.
• Training and development opportunities.
• Employee discounts.