Director of Solution Marketing

About the Role

Key Responsibilities

• Lead the marketing aspects of the commercial launch of new solutions, collaborating closely with Product Management & Strategy, Marketing, Sales, and our Customer organization to maximize awareness, consideration, acquisition, and retention.
• Craft and maintain effective positioning and value messaging, informed by an understanding of target audiences and their pain points, that clearly articulates the value we deliver to our customers.
• Create and update content and collateral to support our value messaging and positioning, including pitch decks, support slides, case studies, customer vignettes, and video testimonials.
• Support the enablement of commercial teams with knowledge transfer, content, and programs that enhance their understanding of the specialty markets, solutions, and value messaging.
• Empower commercial teams to understand and leverage our messaging and content, actively engaging with them to test and refine prospect-facing messaging.
• Collaborate with corporate and product strategy to analyze market trends, customer feedback, and competitive landscape to identify opportunities for product enhancements and market expansion.
• Drive competitive intelligence efforts, conducting thorough analysis of competitors' products, strategies, and market positioning to inform product differentiation and go-to-market strategies.
• Develop and deploy growth marketing performance and efficiency metrics to continuously diagnose, refine and optimize growth strategies.
• Foster a culture of experimentation and innovation within the solution marketing team, leading our use of A/B testing and other methodologies to optimize marketing outcomes.

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• 8+ years of professional experience in growth marketing and/or product marketing, with prior experience leading the launch and growth of a multi-product portfolio.
• Deep domain knowledge of the US healthcare and healthcare IT industry, inclusive of Ambulatory EHR and RCM markets.
• Strong written and verbal communication skills, with expertise in creating content for prospect communications, including website content, datasheets, customer stories, and promotional collateral.
• Strong project management skills with the ability to manage multiple high-profile projects simultaneously.

Nice to Have

• MBA degree.
• Deep understanding of go-to-market performance measures.

Qualifications

• Bachelor's degree in marketing, business, or communications (preferred).
• 8+ years of experience in growth or product marketing.

Benefits & Perks

• Health and financial benefits.
• Perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces.
• Flexible work arrangements to support work-life balance.
• Company-sponsored events such as book clubs, external speakers, and hackathons.
• A culture based on learning, support, and inclusivity.