Director of Strategic Enrollment and Ministry Outreach

About the Role

Key Responsibilities

• Develop and execute data-driven, multi-channel digital marketing strategies to attract, engage, and convert prospective students.
• Oversee the college's digital presence, including website management, search engine optimization (SEO), social media engagement, and email marketing campaigns.
• Implement strategic content marketing initiatives that effectively communicate the college's value proposition and biblical perspective.
• Manage the college's Customer Relationship Management (CRM) system to track and nurture prospective student relationships throughout the enrollment funnel.
• Analyze marketing and enrollment metrics to optimize conversion rates and return on investment.
• Collaborate with the Director of Public Relations and Communications to ensure brand consistency across all platforms.
• Direct the creation of compelling digital content including videos, testimonials, and interactive media for all departments and athletics.
• Oversee web development initiatives to enhance user experience and streamline the application process.
• Collaborate with the President's Office and other stakeholders to nurture strategic relationships with local churches, ministries, Christian schools, and faith-based organizations.
• Assist the Executive Director of Student Success in developing innovative partnership programs that create enrollment pathways from churches and ministry organizations.
• Create community engagement opportunities in collaboration with faculty and administration.
• Design and implement outreach programs that advance the college's mission while meeting the needs of partner organizations.
• Facilitate connection points between the college and potential students within ministry contexts.

Requirements

• Master's degree in theology, Biblical Studies, Divinity, or related field from an accredited institution.
• Minimum of 5 years of experience in digital marketing, communications, or enrollment management.
• Demonstrated experience in ministry leadership with established connections to church networks.
• Proven track record of developing and implementing successful marketing campaigns.
• Experience with web content management systems, CRM platforms, and digital analytics tools.
• Teaching capability at the undergraduate level in at least one biblical/theological discipline.
• Deep understanding of biblical principles and commitment to the college's theological position.
• Strong verbal and written communication skills.
• Analytical thinking and ability to translate data insights into strategic actions.
• Project management skills with ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Adobe Creative Suite, Microsoft Office, Google Analytics, and social media platforms.
• Mature Christian faith with a personal testimony of commitment to Christ.
• Active membership in a local church with ongoing ministry involvement.
• Ability to articulate the College of Biblical Studies' Statement of Faith.

Nice to Have

• Doctorate in Ministry, Theology, or related field.
• Experience in higher education enrollment management.
• Background in church or parachurch ministry leadership.
• Proficiency with marketing automation platforms and SEO/SEM strategies.
• Experience in educational technology and distance learning promotion.

Qualifications

• Master's degree in theology, Biblical Studies, Divinity, or related field.
• Minimum of 5 years of experience in digital marketing, communications, or enrollment management.

Benefits & Perks

• Competitive salary commensurate with experience and qualifications.
• Comprehensive benefits package including health insurance, retirement plan, and educational benefits.
• Health insurance, dental insurance, vision insurance.
• Life insurance, flexible spending account, health savings account.
• Paid time off, professional development assistance, tuition reimbursement.
• Employee assistance program.