Director, Onboarding Marketing

Humana

Washington, DC

Full Time

Director

168k-231k

6 days ago

Job Description

About the Role

Humana's Marketing organization is seeking an experienced marketing leader to join as the Director of Engagement Marketing (Onboarding Marketing). This role is pivotal in accelerating member time-to-value and increasing retention, satisfaction, and outcomes. The director will lead a team of marketers and specialists, manage a performance-focused marketing budget, and influence senior stakeholders to align onboarding with enterprise goals. The role involves developing member-centric strategies, leveraging data-driven insights, and optimizing onboarding experiences across multiple channels to maximize value for members and the organization.

Key Responsibilities

Architect a best-in-class, multi-channel onboarding experience (email, mail, SMS, app, web, call center, IVR) tailored to member needs and Next Best Action (NBA) strategy.
Lead and mentor a direct team of marketing professionals; oversee onboarding-related marketing budget and resourcing.
Collaborate with product, data science, and channel owners to embed journey logic and personalization rules that drive measurable action.
Define NBA logic for content, timing, and channel orchestration to deliver personalized journeys at scale.
Track and optimize journey performance, using data to run experiments, improve KPIs, and guide roadmap iteration.
Champion the voice of the customer by integrating qualitative feedback and behavioral signals into continuous onboarding improvements.
Influence executive stakeholders to secure alignment, share results, and shape the future-state experience vision.

Requirements

Bachelor's degree or equivalent related work experience.
8+ years of B2C omni-channel marketing experience, with deep expertise in lifecycle and journey-based marketing.
5+ years of people leadership experience, including leading and developing high-performing teams.
Hands-on experience with marketing automation platforms (e.g., Adobe Experience Platform, Adobe Journey Optimizer).
Experience working in an agile operating model/environment.
Proven success managing matrixed teams and driving measurable engagement and retention outcomes.
Experience using analytics and data science to translate insights into performance marketing tactics.
Strong cross-functional leadership and stakeholder management skills.

Nice to Have

MBA.
Experience in regulated industries (e.g., healthcare, insurance, financial services).
Familiarity with NBA engines, CDPs, and real-time decisioning platforms (e.g., Pega, Adobe).
Exposure to product marketing, agent enablement, or channel mix optimization.
Experience launching or scaling agile pods or cross-functional squads.

Qualifications

Bachelor's degree or equivalent work experience.
8+ years of B2C omni-channel marketing experience.
5+ years of leadership experience in marketing.

Benefits & Perks

Paid jury duty, parental leave, caregiver leave, holidays, volunteer time off, and paid time off.
Disability, health, dental, and vision insurance from day one.
401(k) retirement plan with employer match, tuition reimbursement, and scholarships for dependents.
Recognition pay, employee charity matching program, and career development opportunities.
Work from home or hybrid options with internet support and dedicated workspace requirements.

Working at Humana

Humana values putting health first for employees, customers, and communities. The company emphasizes a caring community, diversity, inclusion, and personal development. They promote a flexible, supportive work environment with a focus on well-being, career growth, and making a positive impact through their services.

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